16) kurt helfter graduated with a b.s. degree in mechanical engineering and joined
andrew consulting, a firm specializing in hvac (heating, ventilation, and air
conditioning) for small to medium-size business structures. kurt is knowledgeable in the
use of cad (computer-assisted design) and was pleased during his initial employment to
find andrew consulting a leader in the use of cad software.
during kurt’s third year at andrew, he felt a sense of unease with the firm’s slow pace in
updating computer hardware and software. although not directly involved in budgeting
for the firm, kurt has been satisfied with the resources that andrew provided for his use.
kurt felt the need to detail his concerns in a memo to his superior, in which he requested
significant investment in computer resources to “allow us to respond to clients’ needs,
both in quantity and quality.” kurt was surprised and hurt when he received his
superior’s response, which suggested that resource allocation in the firm is decided at a
higher administrative level. “but all i wanted to do was help keep our firm competitive,”
kurt responded to his boss when visiting him about the rejection memo. ‘sorry, kurt,” his
boss said, “that’s how things get done in this firm.” kurt now feels lost, wondering if it’s
time to look for another job.
does this situation suggest what type of budgeting process the company is using? is
there a problem with individual and company goal congruence in andrew consulting? if
so, how might kurt’s supervisor have prevented the problem?
17) the tire business is becoming increasingly competitive as new manufacturers from
southeast asia and elsewhere enter the global marketplace. at the same time, customer
expectations for performance, tread life, and safety continue to increase. an increasing
variety of vehicles, from the small and innovative gas/electric vehicles to the large suvs,
place more demands on tire designers and on tire manufacturing flexibility. established
brands such as goodyear and firestone must look to new ways to compete and maintain
profitability.
required: