6) capital one produces a single product, which it sells for $8.00 per unit. variable costs
per unit equal $3.20. the company expected total short-term fixed costs to be $7,200 for
the coming month, at the projected sales level of 20,000 units. management is
considering several alternative actions designed to improve operating results. in
conjunction with this, they have created a profit-planning model, which can be used to
evaluate different scenarios.
capital one’s management believes that a 10% reduction in the selling price will
increase sales volume by 10%. if this plan is implemented, then:
a.profit should increase by approximately $8,000 per month
b.profit should remain approximately the same
c.profit should decrease by approximately $8,000 per month
d.profit should decrease by approximately $16,000 per month
e.profit should increase by approximately $16,000 per month
7) in deciding whether to drop or keep a product line, all of the following are relevant to
the decision except:
a.the level of unavoidable fixed costs
b.the segment margin generated by the product line
c.demand interdependencies across product lines of the company
d.effect of the decision on overall company morale
e.whether dropping the product line today would eliminate future options for growth
and expansion
8) crown co. can produce two types of lamps, the enlightner and foglighter. the data on
the two lamp models are as follows: