Gonzo also had a promotion for the last 3 months of the year. If the customer wanted to
subscribe for one year, they could pay $100 upfront to keep their profile active for the
full year instead of paying $10 each month for 12 months. This proved to be a popular
sales tactic as customers enjoyed the $20 savings.
Web-Site Security
In the past year, one hacker managed to intrude the web-site and steal the credit card
information of 25 Gonzo customers. To ensure quality of customer service, Gonzo
reimbursed a total of $10,000 to the customers to compensate them for the amounts that
were stolen as a result of the intrusion on their web-site. Since then, Gonzo hired a third
party, Mindster Box, to update the security features of their web-site. Mindster Box
performs monthly updates to the security features and monitors any intrusion attempt.
Gonzo did not have a problem since.
Collection and Reconciliation
As most of the sales are done by credit card, Gonzo receives the money from large
credit card companies on a by-weekly basis.
When the money is received from the credit card company, Jo-Ann, the accounting
manager of Gonzo, reconciles the detail of the payments received by the credit card
company to the sales ledger of Gonzo. Jo-Ann has often complained that this is nearly
impossible to do since the accounting system of Gonzo keeps track of the payment by
the on-line user name which is often very different from the actual name of the person
as stated on the detailed report provided by the credit card company.
Jo-Ann therefore mostly relies on the statement of the credit card company to record
and adjust revenues reported by Gonzo.