Dukes Computing Systems
Dukes Computing Systems manufactures and sells various computer products and has
two decentralized divisions: (1) Production and (2) Marketing. The Marketing Division
has always purchased a particular motherboard from Production at $65 per unit. The
Production Division is considering raising the price to $75 per unit. The Production
Division’s costs related to the motherboard production is as follows:
The Marketing Division handles the promotion and distribution of the motherboard
purchases from the Production Division and sells each motherboard for $125.
Marketing Division incurs monthly fixed costs of $5,000. Marketing Division sells
2,000 units per month. Marketing Division can buy the same motherboard from outside
suppliers for $75.
Refer to Dukes Computing Systems. If the Marketing Division purchases the
motherboard from outside suppliers, the facilities the Production Division uses to
manufacture the motherboard would remain idle. The Production Division is operating
below capacity because of weak global demand for the product.
What should be the motherboard transfer price be between the Production Division and
Marketing Division in order for Dukes’ to optimize profits?
A.$ 55
B.$ 65
C.$ 75
D.$125
Which is the best stage in the Value Chain to prevent quality problems?
A.Design
B.Production
C.Marketing