Budgeted variable marketing expense is $.
Budgeted operating income is $__________________.
Recalculate budgeted operating income assuming fixed selling and administrative
expenses double and the selling price per unit increases 10%.
14. You have decided to throw a party next weekend for 19 friends. The friends are going to bring health
food, so all you have to have available are the drinks. You estimate that, on average, each person will
drink four bottles of soft drinks. Three of your friends will drink only natural soda without unneeded
color − so Sulo Ginger Ale should work well for them. For the others and yourself, you decide to buy
Sulo Cola. Before going online, you check the refrigerator − you already have six bottles of Sulo
Ginger Ale and 14 of Sulo Cola. Since this is the end of the semester − you decide that you don’t really
want any of the soft drinks on hand after the party. Now, you are ordering on the Internet.
How many bottles of Sulo Ginger Ale do you plan to buy?
How many bottles of Sulo Cola do you plan to buy?
+ Desired ending inventory
Sales ($6 40,000)
Cost of goods sold ($1.20 + $1.50 + $1.30)(40,000)
Gross profit
Less: Sales commission ($240,000 0.10)
Less: Fixed selling and administrative expense
Operating income
Budgeted variable marketing expense is $24,000.
B.
Budgeted operating income is $31,000.
C.
Budgeted operating income is $27,600. (see table below)
Sales ($6.60 40,000)
Cost of goods sold ($1.20 + $1.50 + $1.30)(40,000)
Gross profit
Less: Sales commission ($264,000 0.10)
Less: Fixed selling and administrative expense
Operating income