184) Thornbrough Corporation produces and sells a single product with the following
characteristics:
The company is currently selling 7,000 units per month. Fixed expenses are $901,000 per month.
The marketing manager would like to introduce sales commissions as an incentive for the sales
staff. The marketing manager has proposed a commission of $11 per unit. In exchange, the sales
staff would accept a decrease in their salaries of $65,000 per month. (This is the company’s
savings for the entire sales staff.) The marketing manager predicts that introducing this sales
incentive would increase monthly sales by 300 units. What should be the overall effect on the
company’s monthly net operating income of this change?
A) increase of $1,269,500
B) increase of $37,500
C) increase of $61,700
D) decrease of $92,500
Unit sales (increase by 300 units)
7,000 units
7,300 units
Sales (at $220 per unit)
$
1,540,000
$
1,606,000
$55 per unit)
Contribution margin
1,232,000
1,204,500
Fixed expenses (decrease by $65,000)
Net operating income
$
$