233) Hamiel Corporation produces and sells a single product. Data concerning that product
appear below:
Fixed expenses are $301,000 per month. The company is currently selling 5,000 units per month.
Required:
The marketing manager would like to introduce sales commissions as an incentive for the sales
staff. The marketing manager has proposed a commission of $16 per unit. In exchange, the sales
staff would accept an overall decrease in their salaries of $68,000 per month. The marketing
manager predicts that introducing this sales incentive would increase monthly sales by 200 units.
What should be the overall effect on the company’s monthly net operating income of this
change?
New contribution margin ($72 per unit – $16 per unit)
$
New unit monthly sales (5,000 units + 200 units)
5,200
5,200 units × $56 per unit
$
291,200
5,000 units × $72 per unit
360,000
Change in total contribution margin
)
Plus savings in salespersons’ salaries
68,000
Change in net operating income
$
)