Juran Company produces a single product. The cost of producing and selling a single unit
of this product at the company’s normal activity level of 70,000 units per month is as
follows:
The normal selling price of the product is $56.70 per unit.
An order has been received from an overseas customer for 2,000 units to be delivered this
month at a special discounted price. This order would have no effect on the company’s
normal sales and would not change the total amount of the company’s fixed costs. The
variable selling and administrative expense would be $0.70 less per unit on this order than
on normal sales.
Direct labor is a variable cost in this company.
Required:
a. Suppose there is ample idle capacity to produce the units required by the overseas
customer and the special discounted price on the special order is $51.20 per unit. By how
much would this special order increase (decrease) the company’s net operating income for
the month?
b. Suppose the company is already operating at capacity when the special order is
received from the overseas customer. What would be the opportunity cost of each unit
delivered to the overseas customer?
c. Suppose there is not enough idle capacity to produce all of the units for the overseas
customer and accepting the special order would require cutting back on production of 700
units for regular customers. What would be the minimum acceptable price per unit for the
special order?