Macro Electronics manufactures low-cost, consumer-grade computers. It sells these
computers to various electronics retailers to market under store brand names. It
manufactures two computers, the Lightning 2.0 and the Lightning 2.4, which differ in
terms of speed, memory, and hard drive capacity. The following information is available:
The average wage rate is $30 per hour. The plant has a capacity of 32,000 direct labor–
hours.
Required:
1. A nationwide discount chain has approached Macro with an offer to buy 2,000
Lightning 2.0 computers and 2,000 Lightning 2.4 computers if the unit prices are lowered
to $350 and $450, respectively.
a. If Macro accepts the offer, how many direct labor-hours will be required to produce the
additional computers?
b. How much will the profit increase (or decrease) if Macro accepts this proposal? All
other prices will remain the same.
2. Suppose that the customer has offered instead to buy
up
to
3,000 each of the two
models at $350 and $450, respectively.
a. How many of each product should be manufactured and sold? Assume current demand