The following monthly data in contribution format are available for the Feta Company and
its only product, Product Gamma:
The company produced and sold 300 units during the month and had no beginning or
ending inventories.
Required:
a. Without resorting to calculations, what is the total contribution margin at the break–
even point?
b. Management is contemplating the use of plastic gearing rather than metal gearing in
Product Gamma. This change would reduce variable costs by $18 per unit. The company’s
sales manager predicts that this would reduce the overall quality of the product and, thus,
would result in a decline in sales to a level of 250 units per month. Should this change be
made?
c. Assume that Feta Company is currently selling 300 units of Product Gamma per month.
Management wants to increase sales and feels this can be done by cutting the selling
price by $22 per unit and increasing the advertising budget by $20,000 per month.
Management believes that these actions will increase unit sales by 50 percent. Should
these changes be made?
d. Assume that Feta Company is currently selling 300 units of Product Gamma.
Management wants to automate a portion of the production process for Product Gamma.
The new equipment would reduce direct labor costs by $20 per unit but would result in a
monthly rental cost for the new robotic equipment of $10,000. Management believes that