3-132
147. The following monthly data in contribution format are available for the Alpha Company
and its only product, Product Beta:
The company produced and sold 300 units during the month and had no beginning or ending
inventories.
Required:
a. Without resorting to calculations, what is the total contribution margin at the break-even
point?
b. Management is contemplating the use of plastic gearing rather than metal gearing in Product
Beta. This change would reduce variable costs by $18 per unit. The company’s sales manager
predicts that this would reduce the overall quality of the product and, thus, would result in a
decline in sales to a level of 250 units per month. Should this change be made?
c. Assume that Alpha Company is currently selling 300 units of Product Beta per month.
Management wants to increase sales and feels this can be done by cutting the selling price by
$22 per unit and increasing the advertising budget by $20,000 per month. Management believes
that these actions will increase unit sales by 50 percent. Should these changes be made?
d. Assume that Alpha Company is currently selling 300 units of Product Beta. Management wants
to automate a portion of the production process for Product Beta. The new equipment would
reduce direct labor costs by $20 per unit but would result in a monthly rental cost for the new
robotic equipment of $10,000. Management believes that the new equipment will increase the
reliability of Product Beta thus resulting in an increase in monthly sales of 12%. Should these
changes be made?