3) Tours Corp offers towing services, auto routing, travel brochures, and other travel services for one
annual fee. This is an example of ________.
A) revenue tracing
B) revenue allocation
C) a bundled product
D) a business conglomerate
4) Businesses offer bundled products to ________.
A) increase customer exposure
B) avoid the problems of cost allocation
C) avoid the problems of revenue allocation
D) decrease taxes
5) The stand-alone revenue-allocation method ________.
A) uses product-specific information on the products in the bundle as weights for allocating the bundled
revenues to the individual products
B) ranks individual products in a bundle according to criteria determined by management
C) ranks individual products in a bundle according to costs allocated to the products
D) survey customers about the importance of each of the individual products in their purchase decision
6) The best method to determining weights for the stand-alone revenue-allocation method is ________.
A) selling prices revenue-allocation method because the weights explicitly consider the prices customers
are willing to pay for the individual products
B) unit cost revenue-allocation method because it can be used on all occasions
C) the direct revenue-allocation method since selling prices or unit costs are difficult to calculate for
individual products
D) physical-units revenue-allocation method because the physical units explicitly value the prices
customers are willing to pay for the individual products