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73. Parkside Inc. has several divisions that operate as decentralized profit centers. Parkside’s
Entertainment Division manufactures video arcade equipment using the products of two of
Parkside’s other divisions. The Plastics Division manufactures plastic components, one type that
is made exclusively for the Entertainment Division, while other less complex components are sold
to outside markets. The products of the Video Cards Division are sold in a competitive market;
however, one video card model is also used by the Entertainment Division. The actual costs per
unit used by the Entertainment Division follow: (CMA adapted)
The Plastics Division sells its commercial products at full cost plus a 25% markup and believes
the proprietary plastic component made for the Entertainment Division would sell for $6.25 per
unit on the open market. The market price of the video card used by the Entertainment Division is
$10.98 per unit.
Assume that the Entertainment Division is able to purchase a large quantity of video cards from
an outside source at $8.70 per unit. The Video Cards Division, having excess capacity, agrees to
lower its transfer price to $8.70 per unit. This action would: