Chapter 14
College Athletics
Quiz Questions
Multiple Choice
1. What are the primary sources of NCAA revenues?
a. Television and marketing rights fees
b. Championship tournaments
c. Investment income
d. Sales and services
e. Contributions
2. What is the NCAA’s main expense?
a. Salaries
b. Distribution to Division I members
c. Distribution to Division II and III members
d. General and administrative
e. None of the above
3. The NCAA distributes revenue to member institutions based on a specific
formula. Of the following, which is a criteria for establishing the amount of
revenue a member receives?
a. Historical performance in NCAA Division I Men’s Basketball Championship
b. The number of sports sponsored
c. The number of scholarships offered
d. All of the above
e. None of the above
4. NCAA v. Board of Regents affected television revenue generated from which
sport?
a. Men’s basketball
b. Women’s basketball
c. Football
d. All of the above
e. None of the above
5. For Division I–FBS Group of 5 conferences, increased revenue depends on which
of the following?
a. Performance in the NCAA men’s basketball tournament
b. A conference football championship
c. Having 12 football playing teams in a conference
d. All of the above
e. None of the above
6. For schools in Division I–FBS conferences, where does the largest portion of the
athletic program’s revenues come from?
a. NCAA revenue distributions
b. Football
c. Men’s basketball
d. Baseball
e. None of the above
7. College athletic department–allocated revenues include which of the following?
a. Ticket sales
b. NCAA and conference distributions
c. Student fees
d. Alumni donations
e. All of the above
8. According to which gift table rule does the top 10 gifts to a capital campaign
account for 33% of the campaign’s total goal and the next 100 gifts account for
an additional 33%?
a. Rule of thirds
b. 80/20 rule
c. 90/10 rule
d. Traditional rule
e. None of the above
9. Of the following, which is a trait of a major donor?
a. They often desire to provide opportunities that they did not have while
growing up, to help the less fortunate, to improve quality of life, and to
help solve problems in society.
b. They tend to be very religious, have a strong belief in free enterprise, and
are basically conservative.
c. They know someone in the athletic department or know something
about the department, and they believe in someone working for the
department or believe in something that the academic institution or
athletic department represents.
d. They have the resources to make a major gift.
e. All of the above
10. Which factor is driving up the operating costs of a college or university athletic
department?
a. Arms race
b. Moving up a division
c. Free market for college coaches
d. Increasing tuition on college campuses
e. All of the above
True/False
1. T or F NCAA revenue distributions to member schools go directly from the
NCAA to the school.
2. T or F More than 90% of Division I athletic programs have expenses that exceed
revenues on an annual basis.
3. T or F Department-generated revenues are revenues that the school transfers
to the athletic department.
4. T or F An analysis of NCAA revenues and expenses shows that operating
expenses are growing on par with or increasing faster than operating
revenues depending on division affiliation.
5. T or F To reach a capital campaign goal, development departments need to
receive major gifts from program supporters.
6. T or F Most development departments define a major gift as a donation worth
$1,000,000 or more.
7. T or F One can create a major gifts table for a capital campaign in three major
mathematical ways.
8. T or F In a traditional gifts table, the lead gift (largest single campaign gift)
should be set at 5% of the campaign total.
9. T or F Another name for a university’s athletic support group is booster club.
10. T or F The revenues that member schools receive from conference distributions
are the largest percentage of overall departmental revenues.
Answers to Quiz Questions
Multiple Choice