Chapter 13
120. Planet Motors manufactures general and special purpose industrial motors. Planet’s management is worried about
increasing competition in its industry as a global industrial motor manufacturer has recently shown a keen interest in
entering the same customer market as served by Planet. The management is most concerned about the fact that it may lose
a significant amount of sales revenue should this competitor make an entry into Planet’s market. A description of Planet’s
top risk, an inherent risk assessment, three risk response alternatives, and a residual risk assessment for each response
alternative is provided in the chart given below.
Inherent Risk Risk Response Residual Risk
Risk Likelihood Impact
(on lost revenues) Alternatives Likelihood Impact
(on lost revenues)
A global industrial motor manufacturer has recently shown a keen interest in entering the same customer market served
by Planet; it may significantly impact Planet’s annual sales revenue. 50% $76,000,000 A—Sign long-
term sales contracts with its three biggest customers before the competitor enters the market 25% $66,000,000
B—Invest in a new quality program with the aim of significantly
increasing the performance and quality of its motors so that the new entrant could not match with its quality 40%
$15,000,000
C—Take no action in response to this possible new threat 50%
$76,000,000
It is estimated by Planet’s management that the incremental cost of implementing risk response A is $15,000,000 and the
incremental cost of implementing risk response B is $14,000,000.
Required:
A) Calculate the benefit for Planet Motors associated with each of the three risk response alternatives A, B, and C.
B) Calculate the net benefit for Planet Motors associated with each of the three risk response alternatives A, B, and C.
C) Using net benefit as the criterion, which risk response should Planet Motors choose to implement?