52) Following a strategy of product differentiation, Sting Corporation makes a high-end computer
monitor, CM7. Sting Corporation presents the following data for the years 2012 and 2013:
2012 2013
Units of CM7 produced and sold 5,000 5,500
Selling price $400 $440
Direct materials (pounds) 15,000 15,375
Direct materials costs per pound $40 $44
Manufacturing capacity for CM12 (units) 10,000 10,000
Conversion costs $1,000,000 $1,100,000
Conversion costs per unit of capacity $100 $110
Selling and customer-service capacity (customers) 60 58
Total selling and customer-service costs $360,000 $362,500
Selling and customer-service capacity cost per customer $6,000 $6,250
Sting Corporation produces no defective units but it wants to reduce direct materials usage per unit of
CM7 in 2012. Manufacturing conversion costs in each year depend on production capacity defined in
terms of CM7 units that can be produced. Selling and customer-service costs depend on the number of
customers that the customer and service functions are designed to support. Ernsting Corporation has 100
customers in 2012 and 115 customers in 2013. The industry market size for high-end computer monitors
increased 5% from 2012 to 2013.
Required:
a. What is the revenue effect of the price-recovery component?
b. What is the cost effect of the price-recovery component?
c. What is the net effect on operating income as a result of the price-recovery component?
d. What is the net effect on operating income as a result of the productivity component?