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174) Lakeshore Tours Inc., operates a large number of tours throughout the United States. A
study has indicated that some of the tours are not profitable, and consideration is being given to
dropping these tours in order to improve the company’s overall operating performance. One such
tour is a two-day Battlefields of the French and Indian Wars bus tour. An income statement from
one of these tours is given below:
Ticket revenue
(100 seats x 45% occupancy x $80 ticket price)
Variable expenses ($24 per person)
Overnight parking fee, bus
Room and meals, bus driver and tour guide
Bus maintenance and preparation
Total fixed tour expenses
Dropping this tour would not affect the number of buses in the company’s fleet or the number of
bus drivers on the company’s payroll. Buses do not wear out through use; rather, they eventually
become obsolete. Bus drivers are paid fixed annual salaries; tour guides are paid for each tour
conducted. The “Bus maintenance and preparation” cost above is an allocation of the salaries of
mechanics and other service personnel who are responsible for keeping the company’s fleet of
buses in good operating condition. There would be no change in the number of mechanics and
other service personnel as a result of dropping this tour. The liability insurance depends upon the
number of buses in the company’s fleet and not upon how much they are used.
Required:
a. Prepare an analysis showing the financial advantage (disadvantage) if this tour is discontinued.
b. The company’s tour director has been criticized because only about 50% of the seats on the
company’s tours are being filled as compared to an average of 60% for the industry. The tour
director has explained that the company’s average seat occupancy could be improved
considerably by eliminating about 10% of the tours, but that doing so would reduce profits. Do
you agree with the tour director’s conclusion? Explain your response.