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150. The order entry department of Ahura Associated Industries is considering improvements in
the order entry process, which includes preparing quotations based on customers’ requests (via
the sales representative) and processing orders received from customers.
A typical sequence of events might begin with a sales representative meeting with a customer to
discuss the type of system desired. The sales representative then fills out a paper form and faxes
it or phones it in to an order entry associate, who might make several subsequent phone calls to
the sales representative, the potential customer, or the manufacturing department to prepare the
quote properly. These phone calls deal with such questions as exchangeability of parts, part
numbers, current prices for parts, or allowable sales discounts. Order entry staff then keys in the
configuration of the desired system, including part numbers, and informs the sales representative
of the quoted price. Each quote is assigned a quotation number. To smooth production,
manufacturing often produces systems with standard configurations in anticipation of obtaining
orders from recent quotes for systems. The systems usually involve adding on special features to
the standard configuration. Production in advance of orders sometimes results in duplication in
manufacturing, however, because customers often fail to put the assigned quotation numbers on
their orders. When order entry receives an order, the information on the order is reentered into the
computer to produce an order acknowledgement. This order acknowledgement is sent to the
manufacturing department, which produces the system ordered by customer. When the order
acknowledgement is sent to the invoicing department, the information is reviewed again to
generate an invoice to send to the customer.
Domingo Perez, the order entry manager, has received many complaints from the order entry
department’s internal customers regarding quality and timeliness problems, and is considering
ways to improve the efficiency and quality of the order entry process.
Required:
(a) Develop some indicators that Perez could use to assess the performance of the order entry
process.
(b) List four possible errors that might be found in the quote and/or the order acknowledgement
(i.e., the outputs of the order entry process).
(c) What do you think are the likely causes of delays and quality problems?