Fine Grape produces premium wine. Its success in the industry is due to its quality,
although all of its customers, wine shops and specialty grocery stores, are very cost
conscious and negotiate for price cuts on all large orders. Noting that the wine industry is
becoming increasingly competitive, Fine Grape is looking for a way to meet the challenge.
It is negotiating with Culinary Delights, a regional specialty grocery store, to purchase a
large order of wine. Fine Grape is currently producing at under-capacity and would like to
keep its production facilities, gaining better economies of scale by increasing production.
Culinary Delights has agreed to a large order but only at a price of $39 per bottle. The
special order can be purchased in one batch with available capacity. Fine Grape prepared
these data: Next month’s operating information (per unit, for 10,000 bottles, made in 10
batches of 1,000 each)
No variable marketing costs are associated with this order, but Fine Grape has spent
$2,500 during the past two months trying to get Culinary Delights to purchase the special
order.
Required:
(1) How much will the special order change Fine Grape’s total operating income?
(2) How much would the special order change Fine Grape’s total operating income if fine
Grape is operating at full capacity and would lose the sale of the 2,000 bottles to regular
customers?