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142. Brookside Shoe Company, a manufacturer of women’s shoes, recently implemented a
quality improvement program aimed at streamlining the manufacturing process. Carl Anderson
industrial engineer and a resident expert on process improvement, was assigned the task of
implementing the program.
Anderson’s first task was to educate all the employees involved with the production process. He
sent a memo to representatives in product design and development, materials management
(including purchasing), marketing, distribution, customer service and accounting, in addition to
those in the production department, inviting them to attend an information session on the
improvement program.
He began the meeting by thanking all those who were present (over 35 in number) and spent the
first hour explaining the need for such a program. Soon after, the attendees were engaged in a
discussion. Several questions were raised during the discussion. Among these, three questions
stood out.
1. What is the need for including members from design, marketing, and other functional areas
when the improvement program’s focus is on streamlining the manufacturing process?
2. What is the role of the cost management expert in this program?
3. Finally, why should the machine operators be involved, as they are not engineers?
Consider the three questions that stood out in the discussion. Assume the role of Carl Anderson
and prepare a response addressing the questions.