The following monthly data in contribution format are available for the MN Company
and its only product, Product SD:
The company produced and sold 300 units during the month and had no beginning or
ending inventories.
a. Without resorting to calculations, what is the total contribution margin at the
break-even point?
b. Management is contemplating the use of plastic gearing rather than metal gearing in
Product SD. This change would reduce variable expenses by $18 per unit. The
company’s sales manager predicts that this would reduce the overall quality of the
product and thus would result in a decline in sales to a level of 250 units per month.
Should this change be made?
c. Assume that MN Company is currently selling 300 units of Product SD per month.
Management wants to increase sales and feels this can be done by cutting the selling
price by $22 per unit and increasing the advertising budget by $20,000 per month.
Management believes that these actions will increase unit sales by 50 percent. Should
these changes be made?
d. Assume that MN Company is currently selling 300 units of Product SD. Management
wants to automate a portion of the production process for Product SD. The new
equipment would reduce direct labor costs by $20 per unit but would result in a
monthly rental cost for the new robotic equipment of $10,000. Management believes
that the new equipment will increase the reliability of Product SD thus resulting in an
increase in monthly sales of 12%. Should these changes be made?
Answer: