26) The management accountant for Tony’s Skateboard Company has prepared the
following segmented income statement for each of its three product lines.
JammerCruiseFlightTotal
Sales$400,000$250,000$350,000$1,000,000
Variable expenses260,000150,000190,000600,000
Contribution margin140,000100,000160,000400,000
Other costs 20,000 30,000 20,000 70,000
Segment margin120,00070,000140,000330,000
Allocated avoidable costs 30,000 30,000 20,000 80,000
Segment income90,00040,000120,000250,000
Allocated corporate costs 50,000 50,000 50,000150,000
Corporate profit$40,000$(10,000)$70,000$100,000
Required:
a. Do you recommend dropping the Cruise product line? Why or why not?
b. If the Jammer product line had been discontinued, the short-term effect on corporate
profits would be a decrease of what amount?
c. Assume that the Flight product line has been discontinued and long-term capacity has
had time to adjust. The projected long-term effect of this action on annual corporate
profits would be a decrease of what amount?
d. Assume that an advertising campaign could increase revenues for any of the products
by $15,000. To maximize corporate profits, which product line should receive the
advertising dollars? Why?
e. How would you change the format of the segment margin statement above to make it
more understandable?