In contrast to the total product and variable cost concepts used in setting selling prices,
the target cost approach assumes that:
a. a markup is added to total cost.
b. selling price is set by the market price.
c. a markup is added to variable cost.
d. a markup is added to product cost.
Red Co. uses the product cost concept of applying the costplus approach to product
pricing. Below is cost information for the production and sale of 40,000 units of its sole
product. Red Co. desires a profit equal to a 15% rate of return on invested assets of
$1,200,000.
Fixed factory overhead cost$80,000.00
Fixed selling and administrative costs140,000.00
Variable direct materials cost per unit7.00
Variable direct labor cost per unit11.00
Variable factory overhead cost per unit3.00
Variable selling and administrative cost per unit2.00
What is the markup percentage for the company’s product? (Round the answer to two
decimal places.)
a. 30.30%
b. 43.50%
c. 40.00%
d. 35.60%