Both divisions are to be treated as investment centers, and their performance is to be
evaluated by the ROI formula.
Required:
a) What transfer price would you recommend and why?
b) What transfer price would you recommend if the Battery Division is now selling
1,000,000 batteries a year to retail outlets?
c) Suppose the manager of the Battery Division can increase its capacity to 1,500,000
units for $1,200,000. She then has the option of (a) cutting the retail price to $17.50
with the certainty that sales will increase to 1,500,000 batteries, or (b) maintaining the
outside price of $20.00 for the 800,000 batteries and transferring the 300,000 batteries
to the Automotive Division at some price that would produce the same income for the
Battery Division as option (a). What is the minimum transfer price you would
recommend in this situation?
Answer:
The FGH Company has an asset turnover of 3.0 times, using assets of $45,000. The
company also has a return on investment (ROI) of 20%. If the residual income was
$2,250, what was the company’s cost of capital?
A. 6.0%