4) Vikolov Corporation evaluates its managers based on return on investment (ROI).
Robbie Franco and Jan Mendoza, managers of the electronics and housewares
departments respectively, have recently suffered from declining profits in their
departments. Over lunch, they discuss the problem, and how they could improve
performance. Most of the discussion centers around ways to increase sales. Near the
end of the lunch period, however, Jan remarks that there are two components to
consider, and that they have considered only one. She wonders whether there is some
way to reduce investment, and by decreasing the denominator of the ROI fraction, to
improve the final result.
Back at work, Robbie continues to mull over Jan remarks. She decides to pursue the
matter further, and before the end of the quarter she has sold quite a bit of older
equipment and replaced it with equipment obtained with a short-term lease. Her
performance, measured by ROI, is markedly improved, although sales continue to be
disappointing.
Required:
1>Who are the stakeholders in this situation?
2>Is Robbie’s action ethical? Briefly explain.
5) Goodwill is an unusual asset in that it cannot be sold individually apart from a
business as a whole. If goodwill is an intangible asset, why can’t it be sold like other
intangible assets such as copyrights and patents? Briefly explain what makes goodwill
different.