28. A local firefighter sustained a severe spinal injury rescuing a family from their burning home one year
ago. After many months of physical therapy, the firefighter regained the ability to walk. Your story reports
that a local resident regained the ability to walk after recovering from a back injury. What is wrong with
this story?
A. It is about an event that is too far in the past.
B. It does not include an eye-catching quote.
C. It lacks context that adds value for readers.
D. It lacks controversy and conflict.
29. What is the purpose of applying the Topeka Test to your writing?
A. to make sure the story is exciting enough to grab readers’ attention
B. to ensure readers have enough information to make sense out of an unfamiliar topic
C. to confirm that important advertisers approve of the story angle
D. to ensure the perspective of the story conforms to the worldview of most rural Americans
30. A reporter is assigned to cover an ongoing story about the mayor, who has been accused of
corruption. At the first press conference he attends, the reporter asks, “Mayor, what are the charges
against you?” What is the main problem with this question?
A. The reporter is just trying to get a juicy quote from the mayor.
B. The reporter is asking a question he thinks will make him look smarter than the other reporters.
C. The reporter should have used more formal language.
D. The reporter should have researched that information before the press conference.
31. A good question will help the journalist ______.
A. push the subject toward a predetermined opinion
B. elicit a controversial or emotional response from a subject
C. understand the subject’s position on a topic
D. signal his or her position on the topic
32. Which of the following is most likely to help you ask appropriate questions?