Dines, Gender, Race, and Class in Media, 5e
SAGE Publications, 2018
Part VIII: Social Media, Virtual Community, and Fandom
Test Bank
Multiple Choice
1. Grassroots convergence serves the needs of both ______.
A. urban and suburban
B. national and global
C. statewide and countrywide
D. cosmopolitan and local
2. As the author describes, the media imperialism argument blurs the distinction
between at least four forms of power. Which of the following is not one of the four
discussed?
A. economic
B. cultural
C. coercive
D. psychological
3. Alvin Toffler introduced the notion of the ______ in the early 1980s.
A. consumer
B. prosumer
C. producer
D. professional shopper
4. ______ is the means for Facebook’s economic ends. Facebook permanently
monitors users for economic ends, which means that no economic privacy is
guaranteed to them.
A. Premium social media
B. Sponsored content
C. Data surveillance
D. Web-based advertising
5. As the article specifies, networked media is ______.
A. changing sports culture, the ways that people relate to sports images, and how
athletes are produced
B. altering the scientific culture, the ways that people relate to scientific news, how
research is produced, and how science is practiced
C. changing celebrity culture, the ways that people relate to celebrity images, how
celebrities are produced, and how celebrity is practiced
D. causing people to become reliant on network news for their information and ideas
6. According to the author, gossip websites, fan sites, and blogs provide a plethora of
new locations for ______.
A. people to vent frustrations and ideologies
B. the circulation and creation of celebrity
C. creating new online threats
D. the reinvention of community forums and discourse
7. “Authenticity” is a social construct that is ultimately ______.
A. always relative and context dependent
B. always false
C. either true or false depending on the context and intended audience
D. only true to the receiver and not relevant to the sender
8. Historically, game companies have imagined an audience filled with ______.
A. young, White, and heterosexual males
B. young and multiethnic males
C. White males of all ages
D. young, White men and women
9. In many ways, #Gamergate is simply Internet business as usual; much of the vitriol
chronicled here is routinely found in other virtual places. Yet, and importantly,
#Gamergate made this kind of “ordinary” harassment newsworthy, calling our collective
attention to ______.
Dines, Gender, Race, and Class in Media, 5e
SAGE Publications, 2018
A. the idea that online spaces are much safer than traditional spaces, with people rarely
if ever being abused
B. the abuse people endure in sport games
C. the sustained abuse many people endure in order to participate in online spaces
D. the positivity of online spaces as spaces away from the harassment found in many
real day–to-day places
10. Gamergaters’ references to war create ______.
A. an exciting metaphor that will both engage people’s interest and cause them to think
about the situation differently
B. a feeling of intensity to keep the audience’s attention
C. an underlying message about the state of our society
D. a narrative framing to set themselves as “the good guys” on a quest for truths
11. As the article details, massively multiplayer online role playing games (MMOs) such
as World of Warcraft (WoW), Lineage II, and Everquest are immensely profitable,
skillfully designed, immersive, and beautifully detailed virtual worlds that enable both
exciting gameplay and ______.
A. the creation of real-time digitally embodied communities
B. cool characters that you can relate to in the real world
C. the creation of complex social experiments that can influence how people think about
games
D. complex economies that can teach players about real-world finances
12. What criteria does the author mean when she says that “no multiplayer social game
could meet that criterion at all times”?
A. Games must be mostly or partially free for all players at all times but can charge if
players want to spend money on specialty content.
B. Games must be entirely free of racist discourse in order to be culturally important or
socially productive, in short, to be “good.”
C. Games must be completely free of visually disturbing imagery and content.
D. Games must limit the amount of violence and must always keep their content
appropriate for all audiences.
17. As the author states, Jung’s anecdote so vividly reminds us, we need another set of
protocols: a(n) ______ analysis of the value of Asian American YouTube performances.
A. audience-centered
B. creator-centered
C. global-centered
D. scholar-centered
18. In his online essay “How New Media Gave Me a Voice,” Jung narrates familiar tales
for Asian Americans—the perpetual mispronunciation of one’s name, the attempt to
cultivate a love for genres of Whiteness, and the lack of “role models” or “words” to
articulate one’s self—in order to capture the paradoxical feelings of Asian America
______.
A. cultural representation in media and the feeling of inauthenticity
B. governmental criminalization and wanting to feel wanted
C. social rejection and the feeling of not belonging
D. cultural alienation and the desire to belong
19. According to the article, a new stage not previously identified was conceptualized
and called a ______, where donations, political action, and civil action are promoted
and enforced via cyberspace.
A. “demand for change”
B. “call for action”
C. “shift toward movement”
D. none of these
20. As the author details, a successful tactic utilized by the cyberspace movement is
______.
A. the application of cyberattacks to alter private information
B. the alteration of digital avatars to enhance people’s online experience
C. the invitation to engage in political action by contacting politicians
D. the presentation of cultural norms to social groups
21. In considerations of the use of ______ to articulate shared interests and mobilize
political action, the recent history of its role in antiauthoritarian movements throughout
the Middle East and Africa looms large.
A. physical “snail” mail
B. social media
C. digital e-mail
D. live community forums
22. As explained in the article, Wilson’s characterization of himself as a child and of
Brown as ______ became part of an exculpatory narrative in which the unarmed
teenager was framed as the true threat, not the police officer who shot and killed him.
A. a deranged youth
B. a dangerous criminal
C. an easily angered man
D. a superhuman monster
23. The death of Michael Brown quickly captured the imagination of thousands across
and beyond the United States. Protesters from around the nation flocked to Ferguson to
participate in demonstrations calling for ______.
A. the officer to be released and the charges be dropped
B. Michael Brown to be officially recognized as a civil rights figure
C. the arrest of the officer responsible for the fatal shooting
D. the entire police department to be held responsible for the death of Michael Brown
Answer Location: Article 68
True/False
1. The article talks about two forces—the top-down push of corporate convergence and
the bottom-up pull of grassroots convergence. These forces intersect to produce what
might be called global convergence, the unidirectional flow of consumer goods around
the country.
2. Toffler describes the age of prosumption as the arrival of a new form of political and
capitalistic autocracy, class–determined work, power-dependent labor, centralized
production, and government-focused production.
Dines, Gender, Race, and Class in Media, 5e
SAGE Publications, 2018
Ans: F
Cognitive Domain: Analysis
Answer Location: Article 61
3. In the registers of emotion and affect, Asian American youth also work through and
against the specter of the model minority as a prescriptive racial fiction. Throughout its
popular cultural history, Asian America has propagated the “grander passions” of anger,
rage, and shame.
4. According to authors, prior research demonstrates that people of color are not
commonly perceived as a possible threat to society and that Latino immigrants are not
an exception.
Essay
1. What is the difference and tension between corporate convergence and grassroots
convergence?
2. What is machinima?
3. How does hashtag activism distinguish itself from “real” activism?