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1. Which of the following is an example of mediated communication?
A) Television broadcast
B) Face-to-face conversation
C) Handwritten letter to a friend
D) Group discussion in a classroom
2. Mediated communication that occurs on a large scale is called __________.
A) conglomeration
B) mass media
C) face-to-face communication
D) convergence
3. The main purposes of mass media are to __________.
A) entertain and inform
B) persuade and commemorate
C) entertain and persuade
D) commemorate and inform
4. Which of the following is an example of entertainment media?
A) Time magazine
B) CNN.com
C) World News Tonight
D) Game of Thrones
5. Which of the following is an example of news media?
A) To Kill a Mockingbird
B) The Big Bang Theory
C) The New York Times
D) Star Wars: The Force Awakens
6. Rebecca turned on the news to see a story about a debate between two presidential
candidates. The story Rebecca watched focused on a conflict between __________.
A) ideas
B) entities
C) individuals
D) groups
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7. Which of the following is an example of entertainment and news media convergence?
A) Movie about 9/11
B) Romance novel
C) Broadcast news show
D) Scientific journal
8. Which is an example of new media?
A) Newspapers
B) Internet
C) Magazines
D) Radio
9. “Internet users are in the habit of quickly digesting a short news story and then moving
on to other stories, or multitasking and using other forms of media while consuming the news.”
This statement represents the effect that the Internet has had on the __________.
A) formatting of news
B) practice of broadcasting events as they unfold in real time
C) increased interactivity between consumers and news organizations
D) rise of paid media
10. “Twenty-four-hour cable TV news channels like CNN and the proliferation of satellites
that beam stories around the globe have made it possible for emerging stories to be covered
24/7.” This example illustrates the Internet’s influence on the __________.
A) practice of broadcasting unfolding events in real time
B) inclusion of paid media in news broadcasts
C) way news organizations format stories
D) increased interactivity between consumers and news organizations
11. Which is an example of increased interactivity between consumers and news
organizations aided by the Internet?
A) Watching a broadcast of a breaking news story on your cell phone
B) Having your tweet about a news story published in an online article
C) Handwriting a letter to the editor of your local newspaper
D) Reading an article in a weekly newsmagazine
12. Which of the following is an example of free media?
A) TV commercial
B) Billboard ad
C) Preview before a movie
D) Movie review in a newspaper
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13. A sneaker company gave a famous athlete a large sum of money to mention its products
in his social media posts. This is an example of __________.
A) paid media
B) free media
C) net neutrality
D) conglomeration
14. Which is an example of social media?
A) MSNBC
B) Wikipedia
C) Amazon.com
D) Pinterest
15. What are the four Cs of social media?
A) Create, communicate, characterize, and circulate
B) Connect, create, consume, and control
C) Connect, create, circulate, and comment
D) Create, consume, comment, and clarify
16. After volunteering with an organization committed to the extinction of human
trafficking, Jerome decides to create a social media campaign called #nomoretrafficking. Jerome
is primarily using social media to __________.
A) effect change and raise consciousness
B) obtain access to information
C) create connections with friends
D) raise money through crowdfunding
17. Marcia was ecstatic. She logged onto Facebook and saw that she had received
forty-seven messages on her wall wishing her a happy birthday. It made her feel very special.
How did Marcia benefit from using social media?
A) It helped her find important information.
B) It allowed her to raise money through crowdfunding.
C) It helped her stay in touch with friends and relatives.
D) It allowed her to effect change and raise consciousness.
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18. Which of the following best exemplifies the hyperpersonal model of communication?
A) Randall learning how to change the oil in his car by watching a video on YouTube
B) Jessica taking a selfie three times before posting a filtered version on Snapchat
C) Gavin reconnecting with a childhood friend through Facebook
D) Carla reading Yelp reviews about a restaurant she intends to visit
19. Kevin started a blog about his college experience. However, at least once a week he
receives a comment from KK219, accusing him of being dumb and making fun of the blog.
KK219’s actions are an example of __________.
A) old media
B) convergence
C) trolling
D) conglomeration
20. In Noah’s town, most homes in the wealthier neighborhoods have Internet access, while
many of the homes in the poorer neighborhoods do not. This phenomenon illustrates
__________.
A) conglomeration
B) convergence
C) the digital divide
D) net neutrality
21. In 2015, the FCC voted to reclassify broadband under Title II of the Communications
Act in an effort to prevent Internet providers from charging users a premium for fast broadband
access. What was the FCC trying to preserve?
A) Net neutrality
B) Conglomeration
C) Convergence
D) Digital divide
22. __________ asserts that certain forms of mass media may purport to be neutral,
objective, and independent of outside influence, when in fact they may be directly or indirectly
exactly the opposite.
A) Net neutrality
B) The hyperpersonal model
C) Critical media theory
D) Conglomeration
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23. Which statement about agenda-setting is FALSE?
A) It occurs when editors decide what to cover.
B) It occurs when certain parts of an issue are emphasized.
C) It occurs primarily through new media.
D) It occurs because of the unique constraints of mass media.
24. When using mediated communication, you should __________.
A) be willing to look across an ideological spectrum
B) accept everything you see or read as true
C) limit yourself to a certain news program or newspaper
D) avoid programs offering a diverse perspective
25. What should you do when using social media?
A) Allow yourself to be influenced by media depictions of the Other
B) Post all your personal information for your friends to see
C) Continuously check and update your social media accounts
D) Refrain from saying anything you wouldn’t say in person
26. Television is an example of a channel that transmits mediated communication.
A) True
B) False
27. Mass media can become overbearing by its ability to constantly demand our attention.
A) True
B) False
28. Movies are a form of news media.
A) True
B) False
29. The content of entertainment media is usually factual.
A) True
B) False
30. News media operate under the assumption that the information presented can be taken
literally.
A) True
B) False
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31. The medium through which news is reported can affect which stories are chosen or
emphasized.
A) True
B) False
32. The lines between entertainment and news media have been blurred by the success of
certain comedy programs.
A) True
B) False
33. Today, most people get their news and entertainment through traditional mediums, such
as TV, radio, film, and print publications.
A) True
B) False
34. The Internet’s emergence has affected how news media is created and how it may be
accessed and consumed.
A) True
B) False
35. Real-time news can lead to problematic coverage.
A) True
B) False
36. Paid media is communicated by the news media in a fairly cheap manner for the
messenger.
A) True
B) False
37. There is no overlap between paid media and free media.
A) True
B) False
38. Social media can be defined as “forms of electronic communication . . . through which
users create online communities to share information . . . and other content.”
A) True
B) False
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39. The hyperpersonal model for interpersonal communication suggests that participants
engaging in computer-mediated communication have more difficulty developing and editing the
sense of themselves they present to one another than do people communicating face-to-face.
A) True
B) False
40. Trolls post comments to amuse themselves.
A) True
B) False
41. Virtually everything you post on social media is essentially posted forever.
A) True
B) False
42. According to the U.S. Census Bureau, more than 95 percent of U.S. households have
access to the Internet.
A) True
B) False
43. Today, access to the Internet is essential if you are looking and applying for a job.
A) True
B) False
44. Critical media theory states that those who own mass media purposely influence the
content of mass media messages.
A) True
B) False
45. The concept of “the Other” suggests that people create intergroup identity by focusing on
how they’re different from other people or outside groups.
A) True
B) False
46. Critical media theory acknowledges the positive effects of mass media on society.
A) True
B) False
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47. By framing a story in a certain way, those in the media are telling us that it has particular
significance.
A) True
B) False
48. When consuming mass media content, you should accept everything you see or read as
true. A) True
B) False
49. Jokes and sarcasm are rarely misinterpreted on social media.
A) True
B) False
50. One aspect of mass media is that it is ________________, meaning it is everywhere and
available at all times.
51. Print and broadcast news tend to frame stories about important issues in terms of
________________.
52. While entertainment and news media differ in many ways, they also share points of
____________, or situations in which they meet.
53. ________________ refers to traditional forms of mass communication.
54. ________________ is a message communicated by the news media in a manner that
costs the original messenger little or nothing.
55. When people interact through social media, we call it ________________.
56. The state of being unknown is referred to as ________________.
57. ________________ is the posting of anonymous comments, sometimes via false,
constructed identities, solely to stir up controversy and discord.
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58. A so-called ________________—the gap between those with access to the Internet and
those without access—exists in the United States.
59. ________________ occurs when Internet service providers allow equal access to all
sites, without enacting “fast lanes” for those who pay more.
60. The examination of mass media for potential bias and discrimination is called
________________.
61. ________________ occurs when major corporations buy other companies, putting them
all under the same umbrella of ownership.
62. Selecting what issues would make compelling news stories for us to read, listen to,
observe, and discuss is called ________________.
63. When editors feature a certain attribution of an issue or a story, it is known as
____________.
64. Compare and contrast old media and new media. Be sure to define both terms and
provide examples of each.
65. Discuss three ways that the Internet has influenced news coverage, and provide an
example of each.
66. What’s the difference between free media and paid media? Discuss each term as well as
areas where the two converge.
67. There are a number of effects that social media has on how we communicate with others.
Discuss two, and provide examples of each.
Answer Key
1. A
2. B
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45. A
46. B