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1. The most compelling persuasive messages appeal more to ethos and pathos than logos.
a. True
b. False
POINTS: 1
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2. Before giving a speech, it will help to analyze one’s audience and tailor one’s proposition based on their initial attitude
toward the topic.
a. True
POINTS: 1
DIFFICULTY: Moderate
Types of Propositions
KEYWORDS: Understand
DATE CREATED: 10/9/2017 2:46 PM
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3. In the context of arguing from sign, signs bring about, lead to, or create the claim.
a. True
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4. Fallacies refer to errors in reasoning.
a. True
b. False
POINTS: 1
DATE CREATED: 10/9/2017 2:46 PM
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5. An audience is not likely to be interested when negative emotions are evoked.
a. True
b. False
POINTS: 1
DIFFICULTY: Moderate
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17. Persuasive Speaking
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8. _____ is a persuasive strategy of appealing to emotions in order to convince others to support your position.
a. Logos
b. Eros
c. Ethos
d. Pathos
POINTS: 1
DIFFICULTY: Easy
DATE CREATED: 10/9/2017 2:46 PM
DATE MODIFIED: 10/9/2017 2:46 PM
9. According to the elaboration likelihood model (ELM), which of the following is true of the central route?
a. People are more likely to change their minds when their decisions are based on central processing.
b. It integrates the rhetorical strategies of ethos and pathos.
c. It is impossible to use the central root after the peripheral route is triggered.
d. People process important information through the central route.
POINTS: 1
DIFFICULTY: Moderate
DATE CREATED: 10/9/2017 2:46 PM
DATE MODIFIED: 10/9/2017 2:46 PM
10. In the context of the types of propositions, a statement that is designed to convince an audience that something did or
did not occur is a _____.
a. proposition of fact
b. proposition of value
c. proposition of policy
d. proposition of benefit
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17. Persuasive Speaking
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17. Persuasive Speaking
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17. Persuasive Speaking
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17. Persuasive Speaking
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17. Persuasive Speaking
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a. hasty generalization
b. ad hominem fallacy
c. either/or fallacy
d. false cause
POINTS: 1
DIFFICULTY: Easy
DATE CREATED: 10/9/2017 2:46 PM
DATE MODIFIED: 10/9/2017 2:46 PM
22. Which of the following is an accurate statement about the credibility of a speaker?
a. Credibility is enhanced if a speaker quotes an international scholar of limited name recognition rather than a well-
known local expert.
b. Credibility remains unchanged throughout a speaker’s speech.
c. A highly persuasive speaker has greater terminal credibility than initial credibility.
d. A speaker will have low initial credibility if the audience knows his or her qualifications before the speech.
POINTS: 1
DIFFICULTY: Moderate
DATE CREATED: 10/9/2017 2:46 PM
DATE MODIFIED: 10/9/2017 2:46 PM
23. Sophie is presenting her thesis to an academic audience. In this case, in which of the following situations will her
initial credibility be high?
a. When she interweaves comments about her expertise into her speech at appropriate places
b. When she is formally introduced, along with her qualifications, before the speech commences
c. When she makes eye contact with her audience
d. When she speaks at a moderately fast rate
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DIFFICULTY: Moderate
Pathos
KEYWORDS: Understand
DATE CREATED: 10/9/2017 2:46 PM
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26. In the context of negative emotions, which of the following is true of invoking anger?
a. When people in an audience are angered, they are motivated to “redeem” themselves.
b. People experience anger when they violate a moral, ethical, or religious code.
c. The attention people give to an argument is lost when they are angered by it.
POINTS: 1
Pathos
KEYWORDS: Understand
DATE CREATED: 10/9/2017 2:46 PM
DATE MODIFIED: 10/9/2017 2:46 PM
27. Which of the following statements is true of positive emotions?
a. Audience members tend to listen to and think about proposals that make them happy.
b. Audiences cannot be persuaded by positive emotions.
c. Appealing to negative emotions tends to be more effective than appealing to positive emotions.
d. Positive emotions are not accompanied by negative appeals.
POINTS: 1
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17. Persuasive Speaking
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17. Persuasive Speaking
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17. Persuasive Speaking
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Incorrect
motivated sequence pattern
Incorrect
statement of reasons pattern
Incorrect
arranges main points according to opposing arguments and then both challenges them and bolsters your own.
a. refutative pattern
b. criteria satisfaction pattern
c. motivated sequence pattern
d. statement of reasons pattern
POINTS: 1
DIFFICULTY: Easy
HAS VARIABLES: False
KEYWORDS: Remember
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34. Explain the three-part model developed by Stephen Toulmin.
ANSWER: Answers will vary. Stephen Toulmin developed a three-part model to explain logos-based arguments that
has stood the test of time. A solid logos argument consists of a claim, support, and warrant.
The claim (C) is the conclusion a speaker wants an audience to agree with. For example, a speaker might claim:”Jim’s car
needs a tune-up.” The support (S) is the evidence offered as grounds for accepting/agreeing with the claim. You can
POINTS: 1
DIFFICULTY: Moderate
DATE CREATED: 10/9/2017 2:46 PM
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35. Discuss ways of demonstrating good character to convey credibility and competence.
ANSWER: Answers will vary. Goodwill is defined as the perception that an audience forms of a speaker who they
believe understands them, empathizes with them, and is responsive to them. When audience members believe in the
POINTS: 1
DATE CREATED: 10/9/2017 2:46 PM
DATE MODIFIED: 10/9/2017 2:46 PM
36. Discuss how negative emotions can be evoked to increase audience involvement.
ANSWER: Answers will vary. Negative emotions are disquieting, so when people experience them, they look for
ways to eliminate them.
POINTS: 1
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17. Persuasive Speaking