(Figure: Pricing Strategy in Cable TV Market II) Use Figure: Pricing Strategy in Cable
TV Market II. If CableNorth followed a high-price strategy one period but found that
CableSouth followed a noncooperative low-price strategy, and CableNorth decided to
lower prices for the next month, we would say that CableNorth is following a:
(Figure: Pricing Strategy in Cable TV Market II) Use Figure: Pricing Strategy in Cable
TV Market II. Suppose that, after one month, the cable providers follow a tit-for-tat
strategy. Eventually, they will achieve a tacit collusive equilibrium at which:
both firms set a low price and each earns $90,000.
both firms set a high price and each earns $100,000.
CableNorth sets a high price and earns $80,000, and CableSouth sets a low price
and earns $130,000.
CableNorth sets a low price and earns $130,000, and CableSouth sets a high price
and earns $80,000.
Use the following to answer questions 145-146:
(Table: Coke and Pepsi Advertising Game) Use Table: Coke and Pepsi Advertising
Game. The soft-drink industry is dominated by Coke and Pepsi, and each firm spends a
lot of money on advertising. Suppose each firm is considering a costly television
commercial during halftime of the Super Bowl. The table shows the payoff matrix of
profits that each firm would receive from its advertising decision, given the advertising
decision of their rival. Profits in each cell of the payoff matrix are given as (Coke,
Pepsi). If each firm makes the decision whether to advertise on the Super Bowl
independently, the Nash equilibrium is for Coke _____ and Pepsi _____ during the
Super Bowl.
to advertise; to advertise
not to advertise; not to advertise
not to advertise; to advertise
to advertise; not to advertise