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Ladan has $500 each semester to spend on textbooks and sandwiches. Textbooks are
$100 each and sandwiches are $5 each. Assume that diminishing marginal utility applies
to both goods. She has purchased 3 textbooks this semester and 40 sandwiches. She tells
you that her marginal utility from the next textbook is about 100 utils and the marginal
utility from the next sandwich is about 15 utils. Has Ladan successfully maximized her
utility this semester? Should she adjust her spending next semester?
(Table: Marginal Utility from Coffee and Comic Books) Use Table: Marginal Utility
from Coffee and Comic Books. Your eccentric professor has a daily budget of $40, and
he spends it entirely on coffee and comic books. The table shows the marginal utility he
receives from consuming different quantities of coffee and comic books. Each comic
book is priced at $8, and each cup of coffee is priced at $4. To maximize his total utility,
how many cups of coffee should he buy, and how many comic books should he buy?
How many utils of total utility will he enjoy?
The rising price of gasoline has caused your parents to use public transportation, rather
than drive to work. They have also decided to cancel a cross-country trip for a family
reunion. Are there substitution and income effects here? Explain.
Two consumers, Eric and Eli, have the same preferences for good X, a normal good.
The only difference is that for Eli there would be no income effect if the price of good X
changed; the two would experience the same substitution effects, though. In other
words, for Eric, there would be both income and substitution effects for a price change,
but Eli would only experience substitution effects. What does this tell you about Eric’s
and Eli’s demand for good X? Explain.