Type
Quiz
Book Title
Media Essentials 4th Edition
ISBN 13
978-1319059477

978-1319059477 Test Bank Chapter 5

June 16, 2020
Page 1
1.
A major difference between sound recordings made by Emile Berliner and those made
by Thomas Edison was that _____.
A)
Berliner's disks were made of wax
B)
Edison's disks could be mass produced
C)
Berliner's disks were flat
D)
Edison's disks were coated with lamp black
2.
Under the compromise reached by CBS and RCA in 1953, singles were released on the
_____ format.
A)
33-1/3 rpm
B)
45 rpm
C)
78 rpm
D)
CD
3.
The advent of _____ paved the way for digital recording.
A)
wax cylinders
B)
lamp black
C)
magnetic audiotape
D)
flat disks
4.
For a time, white cover music versions of black rock-and-roll artists' songs were more
popular and profitably, but a turning point occurred with which event?
A)
Little Richard had a hit, “Tutti Frutti,” in 1956.
B)
Ray Charles made a No. 1 hit covering a country song in 1962.
C)
The Marvellettes scored a No. 1 hit with “Please Mr. Postman” in 1961.
D)
Lauren Hill covered Frankie Valli's old tune “Can't Take My Eyes Off of You” in
1998
5.
In an attempt to get people to accept rock's blurring of racial and other lines, Cleveland
deejay Alan Freed played _____ from the race charts and black versions of early rock
on his program.
A)
original rhythm-and-blues music
B)
rhythm-and-blues songs as they were covered by white musicians
C)
blues music from southern artists
D)
rockabilly music that combined country, southern gospel, and Mississippi delta
blues
Page 2
6.
Which of the following moral and cultural boundaries did rock and roll not blur in the
1950s?
A)
White and black
B)
Sacred and secular
C)
North and South
D)
Old and young
7.
One particularly difficult battle rock faced was the perception among mainstream adults
that the music caused _____.
A)
juvenile delinquency
B)
monopolistic control of the music industry
C)
the Cold War
D)
obscene and immoral behavior of recording artists
8.
In 1998 which of the following large corporations was not one of the major labels?
A)
BMG
B)
Sony
C)
Warner
D)
RCA
9.
Music industry revenue since 2000 is ____.
A)
increasing
B)
about the same
C)
dropping
D)
concentrated in independent labels
10.
Early inventors' work helped make sound recording a mass medium and a product that
enterprising businesspeople could sell.
A)
True
B)
False
11.
Thomas Edison made his first sound recordings on a cylinder wrapped in foil.
A)
True
B)
False
12.
Unlike Edison's phonograph, Emile Berliner's gramophone played flat disks.
A)
True
B)
False
Page 3
13.
The recording industry switched from shellac to vinyl records in the early 1940s.
A)
True
B)
False
14.
One advantage of polyvinyl records over shellac records is that they were less likely to
break.
A)
True
B)
False
15.
MP3 music files can be uploaded and downloaded in a fraction of the time it takes to
exchange noncompressed music, and they use up less memory.
A)
True
B)
False
16.
Some people thought audiotape's portability, superior sound, and recording capabilities
would mean the demise of records.
A)
True
B)
False
17.
Digital recording translates sound waves into binary on-off pulses and stores that
information in sequences of ones and zeros as numerical code.
A)
True
B)
False
18.
Music companies realize that MP3s are not going away and have embraced the format
through legal music downloads.
A)
True
B)
False
19.
In the mid-1920s, hundreds of radio stations went off the air because they could not
afford to pay for the rights to broadcast recorded music.
A)
True
B)
False
20.
The popularity of the jukebox caused record sales to drop sharply in the 1930s.
A)
True
B)
False
Page 4
21.
Competition from TV in the 1950s helped the radio and recording industries become
allies.
A)
True
B)
False
22.
Motown became the foundation of rock and roll and was influenced by African
American spirituals, ballads, and work songs from the rural South.
A)
True
B)
False
23.
By 1955, R&B hits regularly crossed over to the pop charts, but for a time the white
cover music versions were more popular and profitable.
A)
True
B)
False
24.
Cleveland deejay Alan Freed played original R&B recordings from the race charts and
black versions of early rock on his program.
A)
True
B)
False
25.
In the late 1950s, singers Little Richard and Jerry Lee Lewis became convinced that
they were playing “devil's music.”
A)
True
B)
False
26.
The Rolling Stones developed a style emphasizing gritty, chord-driven, high-volume
rock, whereas the Beatles resented a more accessible, melodic, and softer sound.
A)
True
B)
False
27.
Motown Records attracted a young, white audience primarily by emphasizing romance
and a danceable beat over rebellion and political upheaval.
A)
True
B)
False
28.
Folk is considered a democratic and participatory form of music.
A)
True
B)
False
Page 5
29.
Punk rock arose in the late 1970s partly to defy the orthodoxy and commercialism of the
record business.
A)
True
B)
False
30.
Jimi Hendrix was a star of rock's psychedelic era.
A)
True
B)
False
31.
Grunge music became a significant form of rock and roll in 1992 as a result of a
breakthrough album by Nirvana.
A)
True
B)
False
32.
Because they are smaller, independent record companies are reluctant to invest in music
that appears to be less commercial.
A)
True
B)
False
33.
Independent labels produce only about two percent of all recordings.
A)
True
B)
False
34.
The advent of advertising supported music streaming services has weakened interest in
online piracyunauthorized online file-sharing and illegal file-swapping.
A)
True
B)
False
35.
An artist's royalties make up only a small fraction of the sales price of a digital
download.
A)
True
B)
False
36.
Artists receive a performance royalty when one of their songs is played on the radio.
A)
True
B)
False
Page 6
37.
Songwriters and publishers receive a mechanical royalty each time a recording of their
song is sold.
A)
True
B)
False
38.
In the 1940s, magnetic _____ paved the way for major innovations, such as cassettes,
stereophonic sound, andmost significantlydigital recording.
39.
A(n) _____ recording is made by capturing the fluctuations of sound waves and stores
those signals in a record's grooves or a tape's continuous stream of magnetized particles.
40.
The ____ file format was developed as part of video compression standard, enabling
soundincluding musicto be compressed into small, manageable digital files.
41.
Pop vocalists like _____ in the 1940s were among the first singers to win the hearts of a
large national teen audience.
42.
Before rock and roll, the music industry distinguished white “pop” charts, which
featured mostly white music, from R&B, or “_____,” charts, which featured mostly
black music.
43.
By 1955, R&B hits regularly crossed over to the pop charts, but for a time the white
_____ versions were more popular and profitable.
44.
_____ music stood in direct opposition to the polished, professional, and often less
political world of soul.
45.
Talent scouts, or _____, discover, develop, and sometimes manage performers.
46.
Briefly explain how rock and roll muddied the waters of the American cultural
landscape in the 1950s.
47.
Why did cover music figure so prominently in the development of rock and roll and the
recording industry in the 1950s?
Page 7
48.
Why did hip-hop and punk rock emerge as significant musical forms in the late 1970s
and 1980s? What do their developmental paths have in common, and how are they
different?
49.
What has been the impact of digital media on the recording industry?
Answer Key
1.
C
2.
B
Page 9
45.
A&R agents
46.
47.
48.
49.
4. the electronic era really took off with the arrival of what? a) radio b) television c) the internet d) the telegraph 6. what is one main meaning of the term media convergence? a) the technological merging of content across different media channels, such as songs being available on cell phones b) the appropriation of american products by foreign advertisers c) the diversification of various media holdings—such as cable connections, phone services, television transmissions, and internet access—into separate companies d) all options are correct. page 1 8. the linear communication model can be criticized on the grounds that a) it assumes that culture is hierarchical. b) it asserts that audiences create their own meanings from messages sent. c) it does not usually move messages smoothly from a sender at point a to a receiver at point z. d) it conforms too closely to the eps model. 13. a manuscript culture existed between 1000 bce and the mid-fifteenth century and manuscripts were commissioned by members of the ruling classes. a) true b) false 14. the printing press fostered the rise of tribal storytellers. a) true b) false 15. gutenberg played an active role in the transition from oral to written culture. a) true b) false 16. with the coming of the printing press, the printed newspaper became the first mass-marketed product in history. a) true b) false 17. the computer was the first electronic innovation. a) true b) false 18. media convergence is considered a characteristic of the digital turn. a) true b) false 19. according to the textbook, media convergence has two very different meanings. a) true b) false 20. researchers do not all agree on whether watching violent tv shows makes viewers more likely to commit violent acts than not watching such tv shows. a) true b) false page 3 21. the senders of messages often have very little control over how their messages will be decoded. a) true b) false 22. according to the textbook, as cultural forms, the media help us make sense of daily life and articulate our values. a) true b) false 23. the cultural model recognizes that individuals assign diverse meanings to messages depending on personal characteristics, such as gender, age, educational level, ethnicity, occupation, and religious beliefs. a) true b) false 25. high culture is the same as popular culture. a) true b) false 27. the progressive era is another name for the postmodern period. a) true b) false 28. postmodern cultural values include working efficiently and believing in a rational order. a) true b) false page 4 29. content analysis is a tool of the social scientific approach. a) true b) false 30. in the textbook's comparison of two types of research about cancer news coverage, the social scientific approach focused on interpretation of the meanings of the media stories. a) true b) false 31. the critical process consists of describing, analyzing, interpreting, evaluating, and engaging with mass media. a) true b) false 32. those who consult research to acquire media literacy should concentrate on either cultural studies or social scientific studies. a) true b) false 3. many books from the middle ages were called illuminated manuscripts because they were _____. a) elaborately decorated with colorful illustrations b) printed using reflective ink c) burned in castle fireplaces to honor god d) read aloud in the town square by scholars who explained, or illuminated, the text 5. the right to use the contents of a book in another form, such as a mass market paperback or movie script, is called _____. a) royalties b) residuals c) subsidiary rights d) an advance 6. the division of the book industry that makes the most money is _____. a) trade books b) textbooks c) religious books d) mass market paperbacks page 1 8. the best-selling book of all time is _____. a) various versions of the bible b) better homes and gardens cookbook c) baby and child care by dr. benjamin spock d) peyton place by grace metalious 9. in 2015, the greatest estimated u.s. book revenue was generated by which market? a) pre-k–12 education b) trade books c) religious books d) professional books 10. numerous books have become best-sellers after they were selected for ____. a) inside edition b) oprah's book club c) c-span's booknotes program d) 20/20 11. many older books are deteriorating because _____. a) there is too much humidity in the library buildings b) the ink used in printing the books is eating through the paper c) the glue holding the books together is drying out d) the books were printed on acid-based paper 12. for hundreds of years, books were the only mass medium. a) true b) false 15. pulp fiction was another name for the popular paperbacks and dime novels of the late 1800s. a) true b) false 16. book publishing is dominated by a handful of giant corporations. a) true b) false 17. with the rise of electronic and digital publishing, book formats have expanded beyond print. a) true b) false 18. the publishing industry produces titles in a wide variety of categories. a) true b) false 19. trade books refers to the category of books sold to the general reader. a) true b) false 20. professional books are sold mostly through mail order, the internet, or sales representatives knowledgeable about the various subject areas. a) true b) false 23. sales of religious books have dropped substantially over the past twenty years. a) true b) false 24. university presses often publish scholarly works for small groups of readers interested in specialized areas. a) true b) false 25. amazon introduced an e-book reader—the kindle—in 2007. a) true b) false 26. brick-and-mortar stores include traditional bookstores, department stores, drugstores, used-book stores, and toy stores. a) true b) false 27. when a book becomes a movie or a television program, book sales soar. a) true b) false 28. in the publishing industry, advance money is an up-front payment to an author that's subtracted from royalties later earned from book sales. a) true b) false 29. distribution costs include maintaining the inventory of books to be sold and fulfilling orders (shipping books to commercial outlets or college bookstores). a) true b) false page 4 3. penny press newspapers _____. a) favored human-interest stories b) relied on subsidies from political parties c) catered to upper-class readers d) were sold exclusively by subscription 10. a newshole is _____. a) the portion of the newspaper dedicated to commercials b) nonnews stories that blur the line between entertainment and hard news c) the space left for news in the paper after the ads have been placed d) stories not covered by a particular newspaper because of a reporter shortage 11. the majority of large daily papers today devote as much as one-half to two-thirds of their pages to _____. a) print subscriptions b) online subscriptions c) advertisements d) subsidiary products 13. in objective journalism, reporters ideally strive to maintain a neutral attitude toward the issue or event they cover. a) true b) false 16. many editors discourage e-mail interviews because it gives the interviewees too much control over shaping their answers. a) true b) false 17. for mainstream print and tv reporters and editors, online news has not added new dimensions to journalism. a) true b) false 18. journalists in the digital age have not faced additional demands as the result of convergence. a) true b) false 19. for most journalists, the bottom line is to “get the story.” a) true b) false page 3 20. most mainstream news organizations do not have ethical expectations for journalists that extend beyond the hours spent on the job. a) true b) false 22. the “echo chamber” refers to the idea that some media consciously cater to a portion of society, and that people will seek out only those sources with which they agree and avoid any news that might challenge their worldview. a) true b) false 23. conventional journalists will fight ferociously for the principles that underpin journalism's basic tenets. a) true b) false 1. the saturday evening post was the first major magazine to appeal directly to ______. a) farmers b) women c) immigrants d) retirees 2. in 1828, sarah josepha hale started the first magazine directed exclusively to a female audience, called ______. a) godey's ladies book b) youth's companion c) ladies' magazine d) ladies' home journal 3. what factor had an effect on the dramatic growth in magazine circulation in the nineteenth century? a) increased literacy b) improvements in mail delivery c) faster printing technologies d) all options are correct. 5. which magazine was the foremost outlet for photojournalism in the mid-twentieth century? a) the saturday evening post b) the north american review c) life d) harper's 7. tv guide became so popular because _____. a) it was initially free b) its first issue featured elvis c) it offered lurid commentary about tv stars d) newspapers had not yet started publishing tv listings 8. which popular magazine emerged in 1974 to capitalize on the celebrity-crazed culture that accompanied the rise of television? a) life b) tv guide c) people d) the saturday evening post 9. hugh hefner's playboy magazine became an instant success in 1953, thanks in part to _____. a) an expensive tv ad campaign b) sending free copies to one million male college students c) articles that criticized divorced and working women d) reaching a niche audience not served by tv 10. in targeting audiences by age, the most dramatic recent success has come from magazines aimed at ____. a) children b) teenagers c) young adults d) readers over fifty 12. the new yorker is an example of _____. a) a minority magazine b) an elite magazine c) a leisure magazine d) a webzine page 2 13. which is an example of a trade publication? a) the nation b) national review c) insight d) variety 16. the average magazine contains about _____. a) 10 percent ads b) 25 percent ads c) 45 percent ads d) 75 percent ads 17. a national magazine with split-run editions ____. a) includes a few pages of ads purchased by local or regional companies b) contains different stories for different geographic regions c) relies solely on newsstand sales d) sends special editorial content to readers with high incomes 19. magazines became a national mass medium in the united states before newspapers did. a) true b) false 20. the word magazine comes from the french term magasin, meaning “storehouse.” a) true b) false 22. since their beginnings in the 1740s, american magazines have primarily been a medium of entertainment and diversion. a) true b) false 24. general-interest magazines began to appear in the united states in the nineteenth century. a) true b) false 27. in 1906, president theodore roosevelt dubbed investigative reporters muckrakers. a) true b) false 29. the saturday evening post continued the muckraking tradition—especially by criticizing business corruption—into the 1920s. a) true b) false 30. by the mid-1980s reader's digest was one of the most popular magazines in the world. a) true b) false 31. in the 1970s, as families began spending more time gathered around their tvs instead of reading magazines, advertisers began spending more money on tv spots, which were less expensive than magazine ads and reached a larger audience. a) true b) false 32. tv guide's physical format has largely remained the same since it was founded in 1953. a) true b) false 33. in 1974, people became one of the first successful mass market magazines to be introduced in decades. a) true b) false 34. the circulation of rolling stone has dropped in recent years because readers objected to its alternative standing. a) true b) false page 5 35. alternative magazines publish information “outside the mainstream.” a) true b) false 38. at first observers viewed the internet as the death knell for print magazines, but now the industry embraces it. a) true b) false 39. some advertisers and companies have canceled ads when a magazine printed articles that were unflattering toward or critical of the firm or its industry. a) true b) false 42. the typical consumer magazine distributes far more copies through single-copy sales by retailers than through subscriptions. a) true b) false page 6 43. evergreen magazine subscriptions are those that are automatically renew on the subscriber's credit card. a) true b) false 44. large companies or chains have come to dominate the magazine business. a) true b) false 1. a major difference between sound recordings made by emile berliner and those made by thomas edison was that _____. a) berliner's disks were made of wax b) edison's disks could be mass produced c) berliner's disks were flat d) edison's disks were coated with lamp black 2. under the compromise reached by cbs and rca in 1953, singles were released on the _____ format. a) 33-1/3 rpm b) 45 rpm c) 78 rpm d) cd 3. the advent of _____ paved the way for digital recording. a) wax cylinders b) lamp black c) magnetic audiotape d) flat disks 4. for a time, white cover music versions of black rock-and-roll artists' songs were more popular and profitably, but a turning point occurred with which event? a) little richard had a hit, “tutti frutti,” in 1956. b) ray charles made a no. 1 hit covering a country song in 1962. c) the marvellettes scored a no. 1 hit with “please mr. postman” in 1961. d) lauren hill covered frankie valli's old tune “can't take my eyes off of you” in 1998 5. in an attempt to get people to accept rock's blurring of racial and other lines, cleveland deejay alan freed played _____ from the race charts and black versions of early rock on his program. a) original rhythm-and-blues music b) rhythm-and-blues songs as they were covered by white musicians c) blues music from southern artists d) rockabilly music that combined country, southern gospel, and mississippi delta blues page 1 7. one particularly difficult battle rock faced was the perception among mainstream adults that the music caused _____. a) juvenile delinquency b) monopolistic control of the music industry c) the cold war d) obscene and immoral behavior of recording artists 9. music industry revenue since 2000 is ____. a) increasing b) about the same c) dropping d) concentrated in independent labels 10. early inventors' work helped make sound recording a mass medium and a product that enterprising businesspeople could sell. a) true b) false 11. thomas edison made his first sound recordings on a cylinder wrapped in foil. a) true b) false 12. unlike edison's phonograph, emile berliner's gramophone played flat disks. a) true b) false page 2 13. the recording industry switched from shellac to vinyl records in the early 1940s. a) true b) false 14. one advantage of polyvinyl records over shellac records is that they were less likely to break. a) true b) false 16. some people thought audiotape's portability, superior sound, and recording capabilities would mean the demise of records. a) true b) false 17. digital recording translates sound waves into binary on-off pulses and stores that information in sequences of ones and zeros as numerical code. a) true b) false 19. in the mid-1920s, hundreds of radio stations went off the air because they could not afford to pay for the rights to broadcast recorded music. a) true b) false 20. the popularity of the jukebox caused record sales to drop sharply in the 1930s. a) true b) false page 3 21. competition from tv in the 1950s helped the radio and recording industries become allies. a) true b) false 22. motown became the foundation of rock and roll and was influenced by african american spirituals, ballads, and work songs from the rural south. a) true b) false 23. by 1955, r&b hits regularly crossed over to the pop charts, but for a time the white cover music versions were more popular and profitable. a) true b) false 24. cleveland deejay alan freed played original r&b recordings from the race charts and black versions of early rock on his program. a) true b) false 25. in the late 1950s, singers little richard and jerry lee lewis became convinced that they were playing “devil's music.” a) true b) false 27. motown records attracted a young, white audience primarily by emphasizing romance and a danceable beat over rebellion and political upheaval. a) true b) false 28. folk is considered a democratic and participatory form of music. a) true b) false page 4 29. punk rock arose in the late 1970s partly to defy the orthodoxy and commercialism of the record business. a) true b) false 30. jimi hendrix was a star of rock's psychedelic era. a) true b) false 31. grunge music became a significant form of rock and roll in 1992 as a result of a breakthrough album by nirvana. a) true b) false 32. because they are smaller, independent record companies are reluctant to invest in music that appears to be less commercial. a) true b) false 33. independent labels produce only about two percent of all recordings. a) true b) false 34. the advent of advertising supported music streaming services has weakened interest in online piracy—unauthorized online file-sharing and illegal file-swapping. a) true b) false 36. artists receive a performance royalty when one of their songs is played on the radio. a) true b) false page 5 37. songwriters and publishers receive a mechanical royalty each time a recording of their song is sold. a) true b) false

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