Page 1
1.
The Saturday Evening Post was the first major magazine to appeal directly to ______.
A)
farmers
B)
women
C)
immigrants
D)
retirees
2.
In 1828, Sarah Josepha Hale started the first magazine directed exclusively to a female
audience, called ______.
A)
Godey’s Ladies Book
B)
Youth’s Companion
C)
Ladies’ Magazine
D)
Ladies’ Home Journal
3.
What factor had an effect on the dramatic growth in magazine circulation in the
nineteenth century?
A)
Increased literacy
B)
Improvements in mail delivery
C)
Faster printing technologies
D)
All options are correct.
4.
Which of the following magazines was designed as a general or mass audience
magazine?
A)
The Saturday Evening Post
B)
Reader’s Digest
C)
Time
D)
All options are correct.
5.
Which magazine was the foremost outlet for photojournalism in the mid-twentieth
century?
A)
The Saturday Evening Post
B)
The North American Review
C)
Life
D)
Harper‘s
6.
When Life and Look magazines were canceled in the early 1970s, their failure was the
result of all but the following: _____.
A)
their paid circulation had plummeted
B)
advertisers were shifting their money toward television
C)
postage rates had increased
D)
high cost of production
Page 2
7.
TV Guide became so popular because _____.
A)
it was initially free
B)
its first issue featured Elvis
C)
it offered lurid commentary about TV stars
D)
newspapers had not yet started publishing TV listings
8.
Which popular magazine emerged in 1974 to capitalize on the celebrity-crazed culture
that accompanied the rise of television?
A)
Life
B)
TV Guide
C)
People
D)
The Saturday Evening Post
9.
Hugh Hefner’s Playboy magazine became an instant success in 1953, thanks in part to
_____.
A)
an expensive TV ad campaign
B)
sending free copies to one million male college students
C)
articles that criticized divorced and working women
D)
reaching a niche audience not served by TV
10.
In targeting audiences by age, the most dramatic recent success has come from
magazines aimed at ____.
A)
children
B)
teenagers
C)
young adults
D)
readers over fifty
11.
Of the following magazines, which has the largest circulation in the United States?
A)
Reader’s Digest
B)
Time
C)
TV Guide
D)
AARP The Magazine
12.
The New Yorker is an example of _____.
A)
a minority magazine
B)
an elite magazine
C)
a leisure magazine
D)
a Webzine
Page 3
13.
Which is an example of a trade publication?
A)
The Nation
B)
National Review
C)
Insight
D)
Variety
14.
Which of the following is an example of a Webzine?
A)
The Saturday Evening Post
B)
Slate
C)
TV Guide
D)
Time
15.
The lifeblood of any magazine is what?
A)
Advertising and sales department
B)
Production and technology department
C)
Editorial department
D)
Circulation and distribution department
16.
The average magazine contains about _____.
A)
10 percent ads
B)
25 percent ads
C)
45 percent ads
D)
75 percent ads
17.
A national magazine with split-run editions ____.
A)
includes a few pages of ads purchased by local or regional companies
B)
contains different stories for different geographic regions
C)
relies solely on newsstand sales
D)
sends special editorial content to readers with high incomes
18.
Magalogs are _____.
A)
logs of magazines subscribers
B)
logs of magazines advertisers
C)
publications that combine the style of glossy magazines with the sales pitch of
retail catalogues
D)
magazine conglomerates
Page 4
19.
Magazines became a national mass medium in the United States before newspapers did.
A)
True
B)
False
20.
The word magazine comes from the French term magasin, meaning “storehouse.”
A)
True
B)
False
21.
The colonial magazines in the United States served the working classes.
A)
True
B)
False
22.
Since their beginnings in the 1740s, American magazines have primarily been a medium
of entertainment and diversion.
A)
True
B)
False
23.
The first colonial magazines published by Andrew Bradford and Benjamin Franklin
enjoyed instant success and continued for several years.
A)
True
B)
False
24.
General-interest magazines began to appear in the United States in the nineteenth
century.
A)
True
B)
False
25.
The use of colorful illustrations was not important to the popularity of women’s
magazines.
A)
True
B)
False
26.
At the end of the nineteenth century, decreases in postage costs made it cheaper for
publishers to distribute magazines, and improvements in production technologies
lowered the costs of printing them.
A)
True
B)
False
Page 5
27.
In 1906, President Theodore Roosevelt dubbed investigative reporters muckrakers.
A)
True
B)
False
28.
Some of the writers in the early 1900s built their careers on crusading for social reform
on behalf of the public good—often criticizing long-standing American institutions.
A)
True
B)
False
29.
The Saturday Evening Post continued the muckraking tradition—especially by
criticizing business corruption—into the 1920s.
A)
True
B)
False
30.
By the mid-1980s Reader’s Digest was one of the most popular magazines in the world.
A)
True
B)
False
31.
In the 1970s, as families began spending more time gathered around their TVs instead
of reading magazines, advertisers began spending more money on TV spots, which were
less expensive than magazine ads and reached a larger audience.
A)
True
B)
False
32.
TV Guide‘s physical format has largely remained the same since it was founded in 1953.
A)
True
B)
False
33.
In 1974, People became one of the first successful mass market magazines to be
introduced in decades.
A)
True
B)
False
34.
The circulation of Rolling Stone has dropped in recent years because readers objected to
its alternative standing.
A)
True
B)
False
Page 6
35.
Alternative magazines publish information “outside the mainstream.”
A)
True
B)
False
36.
Although they are published on newsprint, weekly tabloids are considered to be a type
of magazine.
A)
True
B)
False
37.
The circulation of tabloid newspapers, such as the National Enquirer, is down from
their peak in the 1980s.
A)
True
B)
False
38.
At first observers viewed the Internet as the death knell for print magazines, but now the
industry embraces it.
A)
True
B)
False
39.
Some advertisers and companies have canceled ads when a magazine printed articles
that were unflattering toward or critical of the firm or its industry.
A)
True
B)
False
40.
Magazines have developed innovative strategies for retaining advertisers, like
introducing different editions to guarantee advertisers a specific audience.
A)
True
B)
False
41.
Magazines survived the coming of television in part by developing demographic and
regional editions.
A)
True
B)
False
42.
The typical consumer magazine distributes far more copies through single-copy sales by
retailers than through subscriptions.
A)
True
B)
False
Page 7
43.
Evergreen magazine subscriptions are those that are automatically renew on the
subscriber’s credit card.
A)
True
B)
False
44.
Large companies or chains have come to dominate the magazine business.
A)
True
B)
False
45.
A type of magazine that covered a wide variety of topics, _____ magazines are also
aimed at a broad national audience.
46.
National magazines whose advertising is tailored to subscribers and readers according to
occupation, class, and zip code are _____ editions.
47.
The distribution of magazines at no charge to captive audiences, such as airline
passengers or association members, is known as _____ circulations.
48.
What role did muckraking journalism play in social reform in the late nineteenth and
early twentieth centuries?
49.
When and why did some of the major general-interest magazines fail?
50.
How has the magazine industry adapted to the digital age?
51.
In what ways do magazines serve democratic ideals?
52.
Do your favorite magazines define you primarily as a consumer or as a citizen?
Page 8
Answer Key
1.
B
2.
C
3.
D
4.
D
5.
C
6.
A
7.
D
8.
C
9.
D
10.
D
11.
D
12.
B
13.
D
14.
B
15.
C
16.
C
17.
A
18.
C
19.
A
20.
A
21.
B
22.
B
23.
B
24.
A
25.
B
26.
A
27.
A
28.
A
29.
B
30.
A
31.
A
32.
B
33.
A
34.
B
35.
A
36.
A
37.
A
38.
A
39.
A
40.
A
41.
A
42.
B
43.
A
44.
A
Page 9
45.
general-interest
46.
demographic
47.
controlled
48.
49.
50.
51.
52.