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1. What is audience analysis?
2. Explain how attitudes, beliefs, and values are interrelated.
3. Why are audience demographics an important source of information for a speaker?
4. Define socioeconomic status, and explain its importance in the process of audience
analysis.
5. Identify two of Hofstede’s value dimensions and explain them.
6. What is the difference between collectivist and individualistic cultures?
7. Provide two examples of an open-ended interview question.
8. Why should a speaker spend time becoming familiar with the speech setting before
giving a speech?
9. Discuss how the time and length of the speech can affect a speaker’s audience.
10. What is the rhetorical situation, and how does it affect the audience’s reception of a
speech?