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9. “By following the town of Springfield’s example of a comprehensive recycling program,
we too could make our streets and alleys cleaner” is an example of cause-effect reasoning.
A) True
B) False
10. Negative campaign ads that attack candidates rather than positions or issues are
exemplifying ad hominem arguments.
A) True
B) False
11. Claims based on the notion that others are following a similar course of action are called
bandwagon appeals.
A) True
B) False
12. Pathos refers to stories or examples that appeal to an audience’s needs and feelings.
A) True
B) False
13. According to Maslow’s hierarchy of needs, physical needs are considered the most basic
physiological requirements that must be satisfied before addressing higher-level concerns.
A) True
B) False
14. If you choose to persuade your listeners to get a flu shot, you would be wise to appeal to
their security needs.
A) True
B) False
15. By using testimony from a credible source, speakers can likely increase their pathos as
well as audience interest in their topic.
A) True
B) False