Name:
Class:
Date:
Chapter 16: Persuasive Speaking
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1. When Jeremy begins his speech, the audience doesn’t know him and has no basis for assuming he is competent. During
his speech, however, Jeremy gains the trust and respect of listeners because he has good research and clear organization.
The increase in Jeremy’s credibility during the speech is due to which of the following?
a.
Derived credibility
b.
Initial credibility
c.
Terminal credibility
d.
Authority-based credibility
e.
Assumed credibility
ANSWER:
a
POINTS:
1
REFERENCES:
p. 320
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
TOPICS:
Building Credibility
DATE CREATED:
9/27/2016 10:45 AM
DATE MODIFIED:
11/16/2016 2:01 PM
2. Which of the following characteristics are attributed to someone who has ethos?
a.
Integrity
b.
Trustworthiness
c.
Goodwill towards the audience
d.
Committed to the topic, shows enthusiasm and dynamism
e.
All of these are correct.
ANSWER:
e
POINTS:
1
REFERENCES:
p. 314
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
TOPICS:
The Three Pillars of Persuasion
DATE CREATED:
9/27/2016 10:45 AM
DATE MODIFIED:
11/16/2016 2:06 PM
3. Which of the following is (are) ways to enhance pathos in persuasive speaking?
a.
Personalize the issue, problem, or topic.
b.
Use nonverbal to accentuate or highlight the key information.
c.
Appear to know about what you (as the speaker) are talking about.
d.
Appear to care about the welfare of the audience members.
e.
All of the these are correct.
ANSWER:
a
POINTS:
1
REFERENCES:
p. 316
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
Name:
Class:
Date:
Name:
Class:
Date:
Chapter 16: Persuasive Speaking
Copyright Cengage Learning. Powered by Cognero.
Page 3
e.
Qualifier
ANSWER:
b
POINTS:
1
REFERENCES:
p. 317
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
TOPICS:
The Three Pillars of Persuasion
DATE CREATED:
9/27/2016 10:45 AM
DATE MODIFIED:
11/16/2016 2:08 PM
7. A persuasive speaker relying on arguments, reasoning, and evidence to support claims is utilizing what type of
persuasive proof?
a.
Logos
b.
Ethos
c.
Pathos
d.
Mythos
e.
Logistics
ANSWER:
a
POINTS:
1
REFERENCES:
p. 317
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
TOPICS:
The Three Pillars of Persuasion
DATE CREATED:
9/27/2016 10:45 AM
DATE MODIFIED:
11/16/2016 2:08 PM
8. The motivated sequence step that asks listeners to imagine the results that would follow if they adopt the recommended
solution is which of the following?
a.
Attention
b.
Action
c.
Motivation
d.
Satisfaction
e.
Visualization
ANSWER:
e
POINTS:
1
REFERENCES:
p. 323
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
TOPICS:
Organizing Speeches for Persuasive Impact
DATE CREATED:
9/27/2016 10:45 AM
DATE MODIFIED:
11/16/2016 2:29 PM
9. Which of the following does NOT apply to persuasive speaking?
Name:
Class:
Date:
Chapter 16: Persuasive Speaking
Americans are U.S. citizens because of U.S. law and the Constitution unless, of course, they renounce their citizenship.”
a.
John is a U.S. citizen.
b.
John is native born.
c.
All native born Americans are U.S. citizens.
d.
Unless they renounce their citizenship.
e.
usually
ANSWER:
POINTS:
1
REFERENCES:
p. 318
QUESTION TYPE:
Multiple Choice
a.
Speakers and listeners interact.
b.
It is motivational and artistic.
c.
It is incremental and gradual.
d.
Persuasive speaking takes longer than informative speaking.
e.
All of these answers apply to persuasive speaking.
ANSWER:
d
POINTS:
1
REFERENCES:
p. 312
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
TOPICS:
Understanding Persuasive Speaking
DATE CREATED:
9/27/2016 10:45 AM
DATE MODIFIED:
11/16/2016 2:32 PM
10. The statement “the death penalty doesn’t deter crime” is an example of
a.
a claim.
b.
grounds.
c.
a warrant.
d.
a qualifier.
e.
a rebuttal.
ANSWER:
a
POINTS:
1
REFERENCES:
p. 318
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
TOPICS:
The Three Pillars of Persuasion
DATE CREATED:
9/27/2016 10:45 AM
DATE MODIFIED:
11/26/2016 2:53 PM
Name:
Class:
Date:
Chapter 16: Persuasive Speaking
Name:
Class:
Date:
Chapter 16: Persuasive Speaking
Copyright Cengage Learning. Powered by Cognero.
Page 6
e.
usually
ANSWER:
e
POINTS:
1
REFERENCES:
p. 318
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
PREFACE NAME:
Exhibit 16-1
TOPICS:
The Three Pillars of Persuasion
DATE CREATED:
9/27/2016 10:45 AM
DATE MODIFIED:
11/16/2016 2:11 PM
15. Which of the following statements or phrases is the rebuttal?
a.
John is a U.S. citizen.
b.
John is native born.
c.
All native born Americans are U.S. citizens.
d.
Unless they renounce their citizenship
e.
usually
ANSWER:
d
POINTS:
1
REFERENCES:
p. 318
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
PREFACE NAME:
Exhibit 16-1
TOPICS:
The Three Pillars of Persuasion
DATE CREATED:
9/27/2016 10:45 AM
DATE MODIFIED:
11/16/2016 2:12 PM
16. Which of the following is NOT a guideline for effective persuasive speeches?
a.
Create common ground with the listeners.
b.
Adapt to the listeners.
c.
Avoid fallacious reasoning.
d.
Organize informative information first.
e.
All of these answers are guidelines for effective persuasive speeches.
ANSWER:
e
POINTS:
1
REFERENCES:
pp. 325-329
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
TOPICS:
Guidelines for Effective Persuasive Speeches
DATE CREATED:
9/27/2016 10:45 AM
DATE MODIFIED:
11/16/2016 2:19 PM
17. The statement “You can’t possibly trust what Margaret said about college life because she has never gone to college!”
Name:
Class:
Date:
Chapter 16: Persuasive Speaking
Copyright Cengage Learning. Powered by Cognero.
Page 7
is an example of
a.
ad hominem.
b.
post hoc, ergo propter hoc.
c.
slippery slope.
d.
hasty generalization.
e.
either-or logic.
ANSWER:
a
POINTS:
1
REFERENCES:
p. 328
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
TOPICS:
Guidelines for Effective Persuasive Speeches
DATE CREATED:
9/27/2016 10:45 AM
DATE MODIFIED:
11/16/2016 2:20 PM
18. The following statement is an example of which fallacy? “We must stop! Every other civilized country has stopped!
We are the only one left who is still doing this.”
a.
Ad hominem
b.
Post hoc, ergo propter hoc
c.
Slippery slope
d.
Hasty generalization
e.
Bandwagon appeal
ANSWER:
e
POINTS:
1
REFERENCES:
p. 328
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
TOPICS:
Guidelines for Effective Persuasive Speeches
DATE CREATED:
9/27/2016 10:45 AM
DATE MODIFIED:
11/16/2016 2:20 PM
19. What kind of fallacy includes a broad claim based on too limited evidence?
a.
Ad hominem
b.
Post hoc, ergo propter hoc
c.
Slippery slope
d.
Hasty generalization
e.
Red herring argument
ANSWER:
d
POINTS:
1
REFERENCES:
p. 328
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
TOPICS:
Guidelines for Effective Persuasive Speeches
Name:
Class:
Date:
Name:
Class:
Date:
Chapter 16: Persuasive Speaking
Copyright Cengage Learning. Powered by Cognero.
Page 9
ANSWER:
True
POINTS:
1
REFERENCES:
p. 318
QUESTION TYPE:
True / False
HAS VARIABLES:
False
TOPICS:
The Three Pillars of Persuasion
DATE CREATED:
9/27/2016 10:45 AM
DATE MODIFIED:
11/16/2016 2:14 PM
24. The motivated sequence pattern intensifies listeners’ desires for a solution by helping them visualize what it would
mean and gains their active commitment to being part of the solution.
a.
True
b.
False
ANSWER:
True
POINTS:
1
REFERENCES:
p. 323
QUESTION TYPE:
True / False
HAS VARIABLES:
False
TOPICS:
Organizing Speeches for Persuasive Impact
DATE CREATED:
9/27/2016 10:45 AM
DATE MODIFIED:
11/16/2016 2:29 PM
25. A speaker’s credibility resides solely with the speaker.
a.
True
b.
False
ANSWER:
False
POINTS:
1
REFERENCES:
p. 319
QUESTION TYPE:
True / False
HAS VARIABLES:
False
TOPICS:
Building Credibility
DATE CREATED:
9/27/2016 10:45 AM
DATE MODIFIED:
11/16/2016 2:02 PM
26. Persuasive speaking involves only one communicator.
a.
True
b.
False
ANSWER:
False
POINTS:
1
REFERENCES:
p. 312
QUESTION TYPE:
True / False
HAS VARIABLES:
False
TOPICS:
Understanding Persuasive Speaking
Name:
Class:
Date:
Name:
Class:
Date:
Chapter 16: Persuasive Speaking
Copyright Cengage Learning. Powered by Cognero.
Page 11
b.
False
ANSWER:
False
POINTS:
1
REFERENCES:
p. 325
QUESTION TYPE:
True / False
HAS VARIABLES:
False
TOPICS:
Guidelines for Effective Persuasive Speeches
DATE CREATED:
9/27/2016 10:45 AM
DATE MODIFIED:
11/16/2016 2:22 PM
31. If listeners are in favor of your position, you do not have to discuss alternatives in depth.
a.
True
b.
False
ANSWER:
True
POINTS:
1
REFERENCES:
p. 324
QUESTION TYPE:
True / False
HAS VARIABLES:
False
TOPICS:
Organizing Speeches for Persuasive Impact
DATE CREATED:
9/27/2016 10:45 AM
DATE MODIFIED:
11/16/2016 2:31 PM
32. It is generally acceptable to use no more than three fallacies in a persuasive speech.
a.
True
b.
False
ANSWER:
False
POINTS:
1
REFERENCES:
p. 327
QUESTION TYPE:
True / False
HAS VARIABLES:
False
TOPICS:
Guidelines for Effective Persuasive Speeches
DATE CREATED:
9/27/2016 10:45 AM
DATE MODIFIED:
11/16/2016 2:23 PM
33. It is not generally a good idea to use emotion in persuasive speaking.
a.
True
b.
False
ANSWER:
False
POINTS:
1
REFERENCES:
p. 316
QUESTION TYPE:
True / False
HAS VARIABLES:
False
TOPICS:
The Three Pillars of Persuasion
Name:
Class:
Date:
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Date:
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