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Class:
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1. All of the following are examples of mass media EXCEPT
a.
television.
b.
instagrams.
c.
magazines.
d.
radio.
e.
the Web.
ANSWER:
b
POINTS:
1
REFERENCES:
p. 210
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
TOPICS:
The Nature and Scope of Media
DATE CREATED:
9/27/2016 10:44 AM
DATE MODIFIED:
11/14/2016 11:49 AM
2. How do mass media and social media differ?
a.
Social media is digitalized.
b.
Mass media cultivate convergence, but social media do not.
c.
Mass media have nearly instant speed while social media do not.
d.
Mass media are easier to manipulate than social media.
e.
All of these choices are examples of how mass and social media differ.
ANSWER:
a
POINTS:
1
REFERENCES:
p. 211
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
TOPICS:
The Nature and Scope of Media
DATE CREATED:
9/27/2016 10:44 AM
DATE MODIFIED:
10/31/2016 5:29 PM
3. Which theory assumes that people are active agents who deliberately choose media to gratify themselves?
a.
uses and gratifications theory
b.
agenda setting theory
c.
cultivation theory
d.
critical theory
e.
None of these answers are correct.
ANSWER:
a
POINTS:
1
REFERENCES:
p. 212
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
TOPICS:
Understanding How Media Work
Name:
Class:
Date:
Name:
Class:
Date:
Name:
Class:
Date:
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Page 4
e.
attribution theory.
ANSWER:
c
POINTS:
1
REFERENCES:
p. 214
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
TOPICS:
Understanding How Media Work
DATE CREATED:
9/27/2016 10:44 AM
DATE MODIFIED:
10/31/2016 5:43 PM
10. The term that refers to the gap between people who have access to media and those who have little to no access is
a.
puffery.
b.
gatekeeping.
c.
cultivation.
d.
media literacy.
e.
digital divide.
ANSWER:
e
POINTS:
1
REFERENCES:
p. 222
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
TOPICS:
Guidelines for Enhancing Your Effectiveness with Mass and Digital Media
DATE CREATED:
9/27/2016 10:44 AM
DATE MODIFIED:
10/31/2016 5:40 PM
11. Which theory assumes the media spotlight some issues, events, and people while downplaying others?
a.
uses and gratifications theory
b.
cultivation theory
c.
agenda-setting theory
d.
digital divide
e.
None of these answers are correct.
ANSWER:
c
POINTS:
1
REFERENCES:
p. 213
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
TOPICS:
Understanding How Media Work
DATE CREATED:
9/27/2016 10:44 AM
DATE MODIFIED:
9/27/2016 10:44 AM
12. Social media include all of the following EXCEPT
a.
instagrams.
b.
tweets.
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Page 5
c.
emails.
d.
texts.
e.
ebooks.
ANSWER:
e
POINTS:
1
REFERENCES:
p. 210
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
TOPICS:
The Nature and Scope of Media
DATE CREATED:
9/27/2016 10:44 AM
DATE MODIFIED:
10/31/2016 7:20 PM
13. Which of the following theories includes the concept of a gatekeeper?
a.
uses and gratifications theory
b.
cultivation theory
c.
agenda-setting theory
d.
critical theory
e.
All of these answers are correct.
ANSWER:
c
POINTS:
1
REFERENCES:
p. 213
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
TOPICS:
Understanding How Media Work
DATE CREATED:
9/27/2016 10:44 AM
DATE MODIFIED:
11/14/2016 11:56 AM
14. Tony, who had been mistreated by a policeman, identified with a television program that had police brutality as a
central theme. This is an example of
a.
gratification.
b.
mainstreaming.
c.
agenda setting.
d.
resonance.
e.
attribution.
ANSWER:
d
POINTS:
1
REFERENCES:
p. 213
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
TOPICS:
Understanding How Media Work
DATE CREATED:
9/27/2016 10:44 AM
DATE MODIFIED:
11/1/2016 9:06 AM
Name:
Class:
Date:
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Page 6
15. Lana says she enjoys using Facebook because it helps her connect to her friends from high school who are at other
colleges, her cousins who live in New Mexico, and new people she meets on campus. Lana’s reason for using Facebook is
that it
a.
allows for diffusion.
b.
cultivates convergence.
c.
is easily manipulated.
d.
offers instant speed.
e.
provides resonance.
ANSWER:
b
POINTS:
1
REFERENCES:
p. 211
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
TOPICS:
The Nature and Scope of Media
DATE CREATED:
9/27/2016 10:44 AM
DATE MODIFIED:
10/31/2016 7:28 PM
16. Social media alter conceptions of
a.
time.
b.
content.
c.
space.
d.
self.
e.
mass media.
ANSWER:
c
POINTS:
1
REFERENCES:
p. 216
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
TOPICS:
Understanding How Media Work
DATE CREATED:
9/27/2016 10:44 AM
DATE MODIFIED:
9/27/2016 10:44 AM
17. Small electronic packets of information about users that the advertisers store in users’ personal browsers are known as
a.
data.
b.
cookies.
c.
spyware.
d.
malware.
e.
media.
ANSWER:
b
POINTS:
1
REFERENCES:
p. 225
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
Name:
Class:
Date:
Name:
Class:
Date:
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Page 8
b.
False
ANSWER:
True
POINTS:
1
REFERENCES:
p. 217
QUESTION TYPE:
True / False
HAS VARIABLES:
False
TOPICS:
Understanding How Media Work
DATE CREATED:
9/27/2016 10:44 AM
DATE MODIFIED:
10/31/2016 10:11 PM
22. Violence in the media makes the world seem more dangerous than it actually is.
a.
True
b.
False
ANSWER:
True
POINTS:
1
REFERENCES:
p. 214
QUESTION TYPE:
True / False
HAS VARIABLES:
False
TOPICS:
Understanding How Media Work
DATE CREATED:
9/27/2016 10:44 AM
DATE MODIFIED:
11/14/2016 11:59 AM
23. Advertisers and political groups cannot influence which messages get through the gatekeepers.
a.
True
b.
False
ANSWER:
False
POINTS:
1
REFERENCES:
p. 213
QUESTION TYPE:
True / False
HAS VARIABLES:
False
TOPICS:
Understanding How Media Work
DATE CREATED:
9/27/2016 10:44 AM
DATE MODIFIED:
10/31/2016 10:12 PM
24. The media use standard patterns repeatedly.
a.
True
b.
False
ANSWER:
True
POINTS:
1
REFERENCES:
p. 222
QUESTION TYPE:
True / False
HAS VARIABLES:
False
TOPICS:
Guidelines for Enhancing Your Effectiveness with Mass and Digital Media
Name:
Class:
Date:
Name:
Class:
Date:
Copyright Cengage Learning. Powered by Cognero.
Page 10
ANSWER:
True
POINTS:
1
REFERENCES:
p. 215
QUESTION TYPE:
True / False
HAS VARIABLES:
False
TOPICS:
Understanding How Media Work
DATE CREATED:
9/27/2016 10:44 AM
DATE MODIFIED:
9/27/2016 10:44 AM
29. People who multitask make more mistakes and actually take longer than people who do one task at a time.
a.
True
b.
False
ANSWER:
True
POINTS:
1
REFERENCES:
p. 220
QUESTION TYPE:
True / False
HAS VARIABLES:
False
TOPICS:
Understanding How Media Work
DATE CREATED:
9/27/2016 10:44 AM
DATE MODIFIED:
11/1/2016 9:09 AM
30. To become more media literate, individuals must first examine and be honest about how media influence us.
a.
True
b.
False
ANSWER:
True
POINTS:
1
REFERENCES:
p. 221
QUESTION TYPE:
True / False
HAS VARIABLES:
False
TOPICS:
Guidelines for Enhancing Your Effectiveness with Mass and Digital Media
DATE CREATED:
9/27/2016 10:44 AM
DATE MODIFIED:
9/27/2016 10:44 AM
31. When we engage in extensive digital communication, our emotional and intellectual growth is enhanced.
a.
True
b.
False
ANSWER:
False
POINTS:
1
REFERENCES:
p. 218
QUESTION TYPE:
True / False
HAS VARIABLES:
False
TOPICS:
Understanding How Media Work
DATE CREATED:
9/27/2016 10:44 AM
Name:
Class:
Date:
Name:
Class:
Date:
Name:
Class:
Date:
Name:
Class:
Date:
identify two means by which cultivation occurs: mainstreaming and resonance. Mainstreaming is a
44. Social media encourage ____________________, which is performing several activities at the same time.
ANSWER:
multitasking
POINTS:
1
REFERENCES:
p. 219
QUESTION TYPE:
Completion
HAS VARIABLES:
False
TOPICS:
Understanding How Media Work
DATE CREATED:
9/27/2016 10:44 AM
DATE MODIFIED:
10/31/2016 11:51 PM
45. The ____________________ refers to the gap between people and communities with access to media, especially the
social media, and people and communities with little or no access.
ANSWER:
digital divide
POINTS:
1
REFERENCES:
p. 222
QUESTION TYPE:
Completion
HAS VARIABLES:
False
TOPICS:
Guidelines for Enhancing Your Effectiveness with Mass and Digital Media
DATE CREATED:
9/27/2016 10:44 AM
DATE MODIFIED:
11/1/2016 9:14 AM
46. What is media literacy, and how can you develop it?
ANSWER:
Media literacy is the ability to understand the influence of mass media and to access, analyze,
evaluate, and respond actively to mass media in informed, critical ways. Steps to developing media
literacy include the following:
1. Understand the influence of media.
2. Access media.
3. Analyze media.
4. Critically evaluate media messages.
5. Respond actively.
POINTS:
1
REFERENCES:
pp. 221-225
QUESTION TYPE:
Essay
HAS VARIABLES:
False
TOPICS:
Guidelines for Enhancing Your Effectiveness with Mass and Digital Media
DATE CREATED:
9/27/2016 10:44 AM
DATE MODIFIED:
11/14/2016 12:01 PM
47. Explain cultivation theory and use examples to illustrate how cultivation occurs.
Name:
Class:
Date: