b. transitions
c. personal information
d. vivid language
18. When you indicate how your topic can have a serious physical, economic, or psychological effect on your audience
members, you are emphasizing ______________.
a. personal impact
b. trustworthiness
c. credibility
d. proximity
19. Because words have many meanings, you want to make sure your listeners understand the meaning you intend. You
can do so by _______________.
a. appealing to diverse learning styles
b. choosing specific and familiar language
c. using vivid language and examples
d. comparing unknown ideas with unfamiliar ones
20. The knowledge and opinions listeners have about your topic before they hear you speak is called ________________.
a. initial audience disposition
b. relevance
c. audience adaptation
d. personal impact
21. As you are planning your informative speech on the prevalence of Internet memes in pop culture, you wonder if your
audience would know what Internet memes are. You are concerned with which aspect of information comprehension and
retention.
a. appealing to diverse learning styles
b. choosing specific and familiar language
c. using vivid language and examples
d. comparing unfamiliar ideas with familiar ones
22. The confidence that an audience places in the truthfulness of what a speaker says is known as ________________.
a. expertise
b. credibility
c. trust
d. knowledge
23. All of the following are ways to display personableness EXCEPT ______________.
a. dressing appropriately for the audience and occasion
b. smiling and establishing eye contact
c. being critical of other’s speeches
d. using appropriate humor
24. Stating “We need to be concerned about tuition increases,” rather than “Students needs to be concerned about tuition
increases,” demonstrates the use of __________________to link the speaker to members of the audience.