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Indicate whether the statement is true or false.
1. Addressing the needs and expectations of your audience is integral to the rhetorical situation.
a. True
b. False
2. When analyzing the occasion for the speech, you should consider what equipment is necessary and available.
a. True
b. False
3. A good specific speech goal will guide you as you research your speech.
a. True
b. False
4. Two-sided, multiple-response, and scaled items are methods of gathering data for audience analysis.
a. True
b. False
5. Knowing the size, lighting, and seating arrangement of the venue where your speech will be delivered is important to
the success of your speech.
a. True
b. False
6. Credibility is an important factor concerning your audience’s perception toward the speaker.
a. True
b. False
7. If your goal statement includes the word “and,” you do not need to narrow it down further.
a. True
b. False
8. A good specific goal statement allows for many different ideas to be presented.
a. True
b. False
9. Multi-response items give respondents several alternative answers from which to choose.
a. True
b. False
10. Audience age, interest, attitude, and perception are all subject-related audience data.
a. True
b. False
Indicate the answer choice that best completes the statement or answers the question.
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11. The following are methods of data-gathering EXCEPT:
a. conduct a survey
b. use two-sided items
c. use multiple-response items
d. negative-response items
12. You want to present a persuasive speech on adopting a vegetarian lifestyle, and you are concerned that your class
meets right after lunch. Your concern shows that you are trying to answer this question in analyzing the occasion.
a. What are the special expectations?
b. Where will be the speech be given?
c. When will the speech be given?
d. What is the length of time for this speech?
13. The overall intent of a speech is known as the _______________.
a. thesis statement
b. speech goal
c. specific goal
d. general goal
14. The statement which lays the foundation for organizing your speech is called a _____________.
a. general goal
b. specific goal
c. potential goal
d. planning goal
15. Erika wants to present an informative speech about lucid dreaming. Which of the following is a piece of demographic
audience data?
a. the audience ranges from 18–25 years old
b. the majority of the audience are female
c. the audience does not know anything about lucid dreaming
d. All of the answer choices are correct.
16. The process of tailoring your speech to your listeners’ unique needs, interests, and expectations is called __________.
a. audience analysis
b. speech setting
c. audience adaptation
d. presentation
17. The range of demographic and subject-related differences represented in an audience is called ____________.
a. audience analysis
b. audience adaptation
c. audience diversity
d. subject-related information
18. Before you can decide on a speech topic, you need to examine ____________.
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a. your topic
b. your speech setting
c. your audience
d. your subject
19. A narrow aspect of a subject is called a _________________.
a. topic
b. subject
c. specific goal
d. thesis statement
20. Survey items that encourage respondents to elaborate on their opinions without forcing them to answer in a
predetermined way are called _____________ items.
a. two-sided
b. multi-response
c. scaled-down
d. open-ended
21. To find out about the attitudes of your audience, what could you, as a speaker, do?
a. Conduct a demographic audience analysis
b. look at published opinion polls
c. survey them
d. All of these answer choices are correct.
22. Travel is an example of a __________, while international travel with young children is an example of a
____________.
a. subject; topic
b. topic; subject
c. speech goal; main point
d. main point; speech goal
23. Brandon created a web-like structure to visibly explore connections between his speech subject and related ideas.
Brandon is _______________.
a. concept mapping
b. brainstorming
c. web mapping
d. topic charting
24. Amy is the only person in her class who is not traditionally college-aged. She is much older. She will need to be sure
not to ______________ her classmates by assuming they are all the same just because they are of the same generation.
a. stereotype
b. marginalize
c. personify
d. analyze
25. Your specific speech goal should have which of the following characteristics?
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a. It should be a single statement.
b. It should contain only one idea.
c. It should clearly articulate the precise focus of your speech tailored to the audience.
d. All of the answer choices are correct.
26. The uncritical, nonevaluative process of generating associated ideas is called:
a. Internet searching
b. brainstorming
c. audience adaptation
d. concept mapping
27. The perception of a speaker as knowledgeable, trustworthy, and personable is called:
a. personality
b. credibility
c. sociability
d. processing
28. Logan is concerned that his speech about video gaming may ___________ some members of his audience who are
from an older generation. They may feel ignored or excluded from the speaking situation.
a. stereotype
b. marginalize
c. personify
d. generalize
29. Audience analysis is different from audience adaptation because when you, as a speaker, engage in audience analysis
you are _______________.
a. tailoring your message to the audience and their needs, interests, and expectations
b. researching your topic for a specific group of people
c. learning about the diverse characteristics of the audience
d. engaging in more concept mapping
30. A broad area of knowledge is called a ____________.
a. topic
b. subject
c. specific goal
d. thesis statement
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Answer Key
1. True
2. True
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26. b