Indicate the answer choice that best completes the statement or answers the question.
11. When JFK used the phrase, “Ask not what your country can do for you. Ask what you can do for your country,” he
was using _____________?
a. a simile
b. a metaphor
c. antithesis
d. alliteration
12. If a speaker appeals to the senses of seeing, hearing, tasting, smelling, and feeling, then he/she is relying on
__________________.
a. sensory language
b. precise words
c. rhetorical figures of speech
d. vivid cues
13. ______________ is a word’s direct, explicit meaning given by its speech community.
a. Denotation
b. Demarcation
c. Connotation
d. Context
14. What is problematic with a speaker stating, “Guys, we can make a difference in the fight against violence if we just
organize our resources”?
a. the use of generic language
b. the use of vague language
c. the suggestion of a problem
d. begging for help
15. Using language that is adapted to the needs, interests, knowledge, and attitudes of your listeners and avoiding
language that might alienate anyone is called _______________.
a. emphasizing important information
b. speaking vividly
c. understanding meaning
d. speaking appropriately
16. Language that reduces the psychological distance between you and your audience is known as:
a. verbal immediacy.
b. common ground.
c. assonance.
d. linguistic sensitivity.
17. The use of words that sound like the things they stand for, such as “buzz” and “hiss”, is known as
_____________________.
a. personification