chapter 11
129. An unrelated diversification strategy seeks to create value through the efficient internal allocation of capital or
through the buying, restructuring, and selling of businesses. Therefore, the unrelated diversified firm employs the
competitive form of the multidivisional structure, which emphasizes competition between separate units for corporate
capital. To realize the benefits of the efficient allocation of capital, the businesses must have separate and identifiable
profit performances. In this structure, the corporate headquarters sets rate-of-return expectations and maintains an arms-
length relationship with the divisions. Headquarters audits operations and disciplines managers in divisions that do not
meet those rate-of-return standards. Thus, financial controls are heavily used and integrating devices are not needed.
130. Corporate-level strategies involve multidivisional structures, which have three forms. The cooperative form of the
multidivisional structure is used to implement a related constrained strategy. The cooperative form emphasizes integrating
mechanisms, such as liaisons, temporary teams, and task forces. The intent is to share divisional competencies and create
economies of scope. A centralized corporate office facilitates cooperation among divisions. Rewards are linked to overall
corporate performance and divisional performance. The SBU form of the multidivisional structure is used to implement a
related linked strategy. Each strategic business unit is a profit center, and divisions within an SBU are organized to
achieve economies of scope and, perhaps, economies of scale. The SBUs are fairly independent, but the divisions within
each SBU may be integrated to share competencies. The corporate headquarters is mainly involved in strategic planning
for the whole portfolio of businesses, although it also provides strategic help and training to the SBUs. The competitive
form of the multidivisional structure is used to implement an unrelated diversification strategy. The structure is highly
decentralized. Controls emphasize competition between divisions for internal capital allocations. No integrating
mechanisms are used. Objective financial criteria are used to evaluate each unit’s performance. Corporate headquarters
focuses on long-range planning.
131. Generally, cooperative strategies are implemented through organizational structures framed around strategic
networks (a grouping of organizations that has been formed to create value through participation in an array of
cooperative arrangements such as joint ventures and alliances). There are two types of business-level complementary
alliances, vertical and horizontal. Vertical alliances group firms with competencies in different stages of the value chain.
Horizontal alliances group firms with competencies at the same stage of the value chain. Vertical alliances are much more
common than horizontal alliances. To facilitate the effectiveness of a strategic network, a strategic center firm may be
necessary. The strategic center firm performs four critical functions. First, it uses strategic outsourcing to partner with
firms other than just network members. The strategic center firm also requires the alliance members to find opportunities
for the network to create value through cooperative work. The second function concerns competencies. The strategic
center firm seeks ways to support each member’s efforts to create core competencies that can benefit the network. Third,
the strategic center firm focuses on technology, managing the development and sharing of technology-based ideas among
network partners. Finally, in a race to learn, the strategic center firm guides participants in efforts to form network-
specific competitive advantages through friendly rivalry to develop skills needed to form capabilities that create value for
the network.
132. Specialization is concerned with the number and types of jobs required to complete the work of the organization.
Centralization is the extent to which authority for decision making is retained at higher managerial levels in the
organization. Formalization is the degree to which formal rules and procedures govern work in the organization. Cost
leadership strategies are best implemented with high specialization, centralization, and formalization. This results in
efficiency. The differentiation strategy is best implemented with decentralized organizations, unspecialized jobs, and low
formalization. This allows employees to interact frequently and develop new ideas for products. The cost
leadership/differentiation strategy is difficult to implement because it requires decision making that is centralized and
decisions and monitors all activities. Informal relationships, few rules, limited task specialization, and unsophisticated