chapter 11
information systems are characteristic of simple structures. A simple structure is appropriate for firms offering a single
product line in a single geographic market. It is well-matched with focus strategies and business-level strategies. As firms
grow larger and more complex, the functional structure is adopted. A professional CEO with a limited corporate staff and
functional line managers are required. This allows for specialization of organizational functions such as accounting,
production, and human resources. Coordination and communication systems are more complex in the functional structure
than in the simple structure. As firms diversify in products and/or geographic areas, they evolve to the multidivisional
structure and one of its related forms (cooperative, competitive, SBU). The cooperative multidivisional structure, used to
implement the related constrained corporate-level strategy, has a centralized corporate office and extensive integrating
mechanisms. Divisional incentives are linked to overall corporate performance. The related linked SBU multidivisional
structure establishes separate profit centers within the diversified firm. Each profit center may have divisions offering
similar products, but the centers are unrelated to each other. The competitive multidivisional structure used to implement
the unrelated diversification strategy is highly decentralized and makes little use of integrating mechanisms. It employs
objective financial criteria to evaluate each unit’s performance. All units compete for corporate resources.
134. Business-level strategies are usually implemented through the functional structure. The cost leadership strategy
requires a centralized functional structure, one in which manufacturing efficiency and process improvements are
emphasized. Jobs are specialized, and rules and procedures are formal. The differentiation strategy’s functional structure
focuses on marketing and research and development. Decision making and authority are decentralized. Jobs are not highly
specialized and procedures are informal. These characteristics allow employees to exchange ideas and to be more creative.
The organizational structure supporting the integrated cost leadership/differentiation strategy must be simultaneously
centralized and decentralized. Jobs are semi-specialized and procedures call for some formal and some informal job
behavior.
135. A multi-domestic strategy is implemented with a worldwide geographic area structure. This structure uses no
integrating mechanisms, and it emphasizes decentralization, low formalization, and informal coordination among units.
This facilitates the strategic objective of responding to local market differences. The worldwide product divisional
structure is used to implement a global strategy. Because the type of firm that uses this structure offers standardized
products across the globe, this organizational structure emphasizes centralization to achieve economies of scale and scope.
Decision making is centralized. Integrating mechanisms, such as liaison roles and teams, are important. The transnational
strategy is implemented with a combination structure. Because it must be simultaneously centralized and decentralized,
integrated and nonintegrated, formalized and nonformalized, the combination structure is difficult to organize. There is a
strong emphasis on cultural diversity. There are two combination structures, the global matrix structure and the hybrid
global design. The matrix structure involves multiple reporting relationships and promotes flexibility and responsiveness
to customer needs. The hybrid global design combines some divisions which are product oriented and some which are
oriented to particular geographic markets.
136. Strategic and financial controls are both types of organizational controls that guide the use of strategy, indicate how
to compare actual results with expected results, and suggest corrective actions if there is an unacceptable difference.
Strategic controls are largely subjective criteria intended to verify that the firm is using appropriate strategies for the
conditions in the external environment and the company’s competitive advantages. Strategic controls are concerned with
the fit between what the firm might do (opportunities) and what it can do (competitive advantages). Financial controls are
largely objective criteria used to measure the firm’s performance against previously established quantitative standards.
Accounting-based measures, such as return on investment and return on assets, and market-based measures, such as
economic value added, are examples of financial controls.