chapter 10
Top-level executives are monitored by the Board of Directors. All corporate stakeholders are vulnerable to unethical
behaviors by the firm. If the image of the firm is tarnished, the image of customers, suppliers, shareholders, and Board
members is also tarnished. Top-level managers, as the agents who have been hired to make decisions that are in
shareholders’ best interests, are ultimately responsible for the development and support of an organizational culture that
allows unethical decisions and behaviors. The Board of Directors has the power and responsibility to enforce this
expectation.
The decisions and actions of a corporation’s Board of Directors can be an effective deterrent to unethical behaviors. The
Board has the power to hold top managers accountable for unethical actions as they can hire and fire these managers.
Thus, the Board of Directors, which holds a position above the firm’s highest-level managers, holds considerable power
over top-level executives and can set and enforce standards for ethical behaviors within the organization.
138. Executive compensation, especially long-term incentive compensation, is complicated. First, the strategic decisions
made by top-level managers are typically complex and non-routine; as such, direct supervision of executives is
inappropriate for judging the quality of their decisions. Because of this, there is a tendency to link the compensation of
top-level managers to measurable outcomes such as financial performance. Second, an executive’s decision often affects a
firm’s financial outcomes over an extended period of time, making it difficult to assess the effect of current decisions on
the corporation’s performance. In fact, strategic decisions are more likely to have long-term, rather than short-term, effects
on a company’s strategic outcomes. Third, a number of other factors affect firm performance. Unpredictable economic,
social, or legal changes make it difficult to discern the effects of strategic decisions. Thus, although performance-based
compensation may provide incentives to managers to make decisions that best serve shareholders’ interests, such
compensation plans alone are imperfect in their ability to monitor and control managers.
Although incentive compensation plans may increase firm value in line with shareholder expectations, they are subject to
managerial manipulation. For instance, annual bonuses may provide incentives to pursue short-run objectives at the
expense of the firm’s long-term interests. Supporting this conclusion, some research has found that bonuses based on
annual performance were negatively related to investments in R&D, which may affect the firm’s long-term strategic
competitiveness. Although long-term performance-based incentives may reduce the temptation to underinvest in the short
run, they increase executive exposure to risks associated with uncontrollable events, such as market fluctuations and
industry decline. Long-term incentives may not be highly valued by a manager: thus, firms may have to overcompensate
managers when they use long-term incentives.
139. The three internal corporate governance mechanisms are: ownership concentration, the Board of Directors, and
executive compensation. Ownership concentration is based on the number of large-block shareholders and the percentage
of shares they own. With significant ownership percentage, institutional investors, such as mutual funds and pension
funds, are often able to influence top executives’ strategic decisions and actions. Thus, unlike diffuse ownership, which
tends to result in relatively weak monitoring and control of managerial decisions, concentrated ownership produces more
active and effective monitoring of top executives. An increasingly powerful force in corporate America, institutional
owners are actively using their positions of concentrated ownership in individual companies to force managers and Boards
of Directors to make decisions that maximize a firm’s value. These owners (e.g., CalPERS) have caused poorly
performing CEOs to be ousted from the firm. The Board of Directors, elected by shareholders, is composed of insiders,