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the use of its production process and the ability to sell its products
Boseman does not have to have financial resources to open new production
facilities within the foreign country
Scenario – Lewis Fabrication
Lewis Fabrication was founded in 2001 and is based in Maryland, USA. This company manufactures custom
designed motorcycle parts and currently has over two thousand U.S. customers. Due to the growing number of
inquiries received from foreign countries such as Japan, Canada, China, and Indonesia, Lewis Fabrication has
decided to begin operations on a global scale. The owners realize there is much to learn before undertaking this
monumental step. However, financial projections indicate about $1 million in profit is very likely in the first
year of going global. The owners are very excited and looking forward to the business expansion.
58. The global markets in which Lewis Fabrication plans to expand provides this company with the opportunity
for entering relatively high-growth markets with a product that is in demand. Which one of the following
would Lewis Fabrication be least likely to expect to find in this type of market?
No government or military influence or intervention for Lewis Fabrication
Per capita incomes are rising and expected to continue to rise
The middle class is growing in numbers and so is their demand for products
A larger percent of the population is financially classed as below middle class in
certain of these foreign markets
These foreign markets are considered to have high profitability potential for
companies such as Lewis Fabrication
Scenario – Boseman Clothier, Inc.
Boseman Clothier, Inc. has been in operation for over 75 years. It is based in South Carolina, USA and is a
well-recognized name in the industry. It produces custom fitted men’s suits that are in high demand throughout
the world. The average cost of one of its suits is in excess of five thousand U.S. dollars. Boseman proudly
states it has more customer orders than its one store can fill within the next six months. With growing demand
from overseas, the company has recently decided to open operations in four foreign markets next year.
Boseman realizes the potential of this move will generate increased revenues for the company. One of the
options it is contemplating is exploring forming an international joint venture. Boseman is also entertaining the
thought of opening operations differently in each of the four new foreign markets. The company feels the use
of different strategies may increase its odds of generating profits in each different market.
59. Boseman Clothier, Inc. has decided to begin international operations using an international joint
venture. Which one of the following is not one of the expectations from this type of entry into the foreign
market arena?
The joint venture partners will have shared company equity
The profits earned will be shared with the joint venture partner
The increased risk from operating abroad will be shared with the joint venture
partner
Use of joint production and distribution will help to increase market share
Boseman will maintain all decision making rights in the foreign market
Scenario – Lewis Fabrication