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chapter 11
Indicate whether the statement is true or false.
1. Representations of male and female heroes were essentially equal in media coverage of 9/11 attacks on the United
States.
a. True
b. False
2. More than girls, boys use social media to actively construct identities and get responses from others.
a. True
b. False
3. Research has shown that if you are educated about and are aware of the impact, media will have little or no influence on
you.
a. True
b. False
4. The media encourages us to think that buying whatever is advertised will make us happier, more attractive, and more
successful.
a. True
b. False
5. Women are rarely presented as authorities in news programming.
a. True
b. False
6. Advertising in the United States tends to present women as authority figures by using them for voice-overs in
commercials.
a. True
b. False
7. Whether in film, cartoons, or newscasts, males outnumber females.
a. True
b. False
8. There has been much media effort to accurately portray men’s increasing involvement in home life and childcare.
a. True
b. False
Indicate the answer choice that best completes the statement or answers the question.
9. You’re watching Mad Men and notice that Don Draper frequently drinks Canadian Club whisky. This is an example of:
a. complimentary copy.
b. product placement.
c. immersive advertising.
d. editorial advertising.
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10. Research indicates that watching sexually explicit films that degrade women ____.
a. was reported by a majority of convicted rapists as a regular activity prior to incarceration
b. is significantly correlated to viewing habits of women in violent romantic relationships
c. is related to men becoming more dominant toward women with whom they interact
d. has no impact on men’s views towards women
11. Advertisements ____ than other media.
a. are often more powerful
b. are less pervasive
c. are less effective
d. contain more gendered messages
12. In what way are girls and women more likely to use social media then men and boys?
a. As a venue for self-development
b. To participate in “sexting”
c. To set up interactions with peers
d. To play games
13. A hair straightening treatment advertisement that appears next to a magazine article titled, “HOT: New smooth looks
for summer hair!” is best described as:
a. complimentary copy.
b. product placement.
c. misandry.
d. synergy advertising.
14. The most traditional stereotype of women in the media is:
a. powerful.
b. strong.
c. sex object.
d. ambitious.
15. Why is the concept of pathologizing the human body problematic?
a. It was based on speculation and opinion, not data or facts.
b. It makes us think about natural bodily processes are something to correct or stop.
c. It simply exists to sell us products.
d. It only focuses on women.
16. Which of the following is true about media portrayals of men and women?
a. Black men are just as likely as white men to be cast in leading roles now.
b. In advertising, men are portrayed as authorities on homemaking tasks.
c. News coverage of women who have been targets of violence tends to focus on their strength and courage.
d. Television shows today focus equally on men’s and women’s careers.
17. Which of the following is true about the use of social media for activism?
a. It is rarely effective.
b. Women are more likely than men to use social media for activism.
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c. In 2012, activists were able to effectively pressure the Susan G. Komen foundation to change their decision to
defund Planned Parenthood.
d. Social media activism is expensive and difficult to implement.
Instructions: Identify the following:
18. Media saturation
19. Third person effect
20. Gatekeeper
21. Contextual advertising
22. Bechdel Test
Instructions: Identify the following:
23. Pathologizing the human body
24. Immersive advertising
25. Product placement
26. Cyberbullying
27. Complimentary copy
Instructions: Identify the following:
28. Agenda-setting
29. Voice-overs
30. Consider this quote from the textbook: “Judges on America’s Next Top Model lavish praise on anorexic contestants
and call normal-sized contestants “plus sized.” Makeover shows shine the spotlight on women who are willing to undergo
multiple cosmetic surgeries to meet unrealistic and unhealthy ideals for feminine beauty (Weber, 2009). The message for
women is clear: Your worth is based on your attractiveness.”
Use terms from the text and your opinion to consider the impact of what this quote is saying on society. What can and
should be done about it?
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Answer Key
1. False
2. False
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