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Name:
Class:
Date:
Chapter 06: Audience Analysis.
Copyright Cengage Learning. Powered by Cognero.
Page 1
1. A listening speaker considers his or her audience before, during, and after his or her presentation.
a.
True
b.
False
ANSWER:
True
POINTS:
1
QUESTION TYPE:
True / False
HAS VARIABLES:
False
DATE CREATED:
11/6/2014 5:25 PM
DATE MODIFIED:
12/12/2017 11:51 AM
2. A rhetorical triangle has three sides: audience, speaker, and message.
a.
True
b.
False
ANSWER:
False
FEEDBACK:
Correct
Incorrect
False; they are audience, speaker, and situation.
POINTS:
1
QUESTION TYPE:
True / False
HAS VARIABLES:
False
DATE CREATED:
11/6/2014 5:27 PM
DATE MODIFIED:
11/6/2014 5:27 PM
3. In a random audience, participants are initially involved in another activity, but decide to pause and listen if the subject matter
attracts their attention.
a.
True
b.
False
ANSWER:
True
POINTS:
1
QUESTION TYPE:
True / False
HAS VARIABLES:
False
DATE CREATED:
11/6/2014 5:27 PM
DATE MODIFIED:
11/6/2014 5:28 PM
4. A homogeneous audience has a shared attitude—whether positive or negative—toward a topic.
a.
True
b.
False
ANSWER:
True
POINTS:
1
QUESTION TYPE:
True / False
HAS VARIABLES:
False
DATE CREATED:
11/6/2014 5:28 PM
DATE MODIFIED:
11/7/2018 3:10 PM
Name:
Class:
Date:
Chapter 06: Audience Analysis.
Copyright Cengage Learning. Powered by Cognero.
Page 2
5. When you do a demographic analysis of the audience, you survey their beliefs, attitudes, and values regarding a topic.
a.
True
b.
False
ANSWER:
False
FEEDBACK:
Correct
Incorrect
False. That's a psychological profile.
POINTS:
1
QUESTION TYPE:
True / False
HAS VARIABLES:
False
DATE CREATED:
11/6/2014 5:29 PM
DATE MODIFIED:
11/6/2014 5:29 PM
6. Salience is defined as the audience’s perception of the speaker.
a.
True
b.
False
ANSWER:
False
FEEDBACK:
Correct
Incorrect
False. Salience means significance or importance.
POINTS:
1
QUESTION TYPE:
True / False
HAS VARIABLES:
False
DATE CREATED:
11/6/2014 5:31 PM
DATE MODIFIED:
11/6/2014 5:32 PM
7. Ethnicity includes skin color and facial features.
a.
True
b.
False
ANSWER:
False
FEEDBACK:
Correct
Incorrect
False. Ethnicity refers to a group's common heritage and cultural traditions.
POINTS:
1
QUESTION TYPE:
True / False
HAS VARIABLES:
False
DATE CREATED:
11/6/2014 5:32 PM
DATE MODIFIED:
11/6/2014 5:32 PM
8. Race is more of a social category than it is a physical category.
a.
True
b.
False
ANSWER:
True
POINTS:
1
QUESTION TYPE:
True / False
HAS VARIABLES:
False
Name:
Class:
Date:
Chapter 06: Audience Analysis.
Copyright Cengage Learning. Powered by Cognero.
Page 3
DATE CREATED:
11/6/2014 5:33 PM
DATE MODIFIED:
11/6/2014 5:33 PM
9. Thinking about the audience's religious commitments is important only when the topic is religious in nature.
a.
True
b.
False
ANSWER:
False
FEEDBACK:
Correct
Incorrect
False. It's important for any topic.
POINTS:
1
QUESTION TYPE:
True / False
HAS VARIABLES:
False
DATE CREATED:
11/7/2014 12:52 PM
DATE MODIFIED:
11/7/2014 12:52 PM
10. When you see someone of the male sex, you should assume he is of the masculine gender.
a.
True
b.
False
ANSWER:
False
FEEDBACK:
Correct
Incorrect
False. Gender and sex aren’t the same.
POINTS:
1
QUESTION TYPE:
True / False
HAS VARIABLES:
False
DATE CREATED:
11/7/2014 1:32 PM
DATE MODIFIED:
3/30/2018 2:17 PM
11. Although listeners at a sports banquet may differ in age, sex, religious affiliation, and ethnicity, their mutual interest in the sport is
probably more salient than their other characteristics in this context.
a.
True
b.
False
ANSWER:
True
POINTS:
1
QUESTION TYPE:
True / False
HAS VARIABLES:
False
DATE CREATED:
11/7/2014 1:32 PM
DATE MODIFIED:
11/7/2014 1:32 PM
12. Audience demographics include age, sexual orientation, and religion.
a.
True
b.
False
ANSWER:
True
POINTS:
1
Name:
Class:
Date:
Chapter 06: Audience Analysis.
Copyright Cengage Learning. Powered by Cognero.
Page 4
QUESTION TYPE:
True / False
HAS VARIABLES:
False
DATE CREATED:
11/7/2014 1:33 PM
DATE MODIFIED:
11/7/2014 1:33 PM
13. A politician should give the same speech in Denver, Miami, Boston, and Seattle, because the culture in the U.S. is so similar
throughout.
a.
True
b.
False
ANSWER:
False
FEEDBACK:
Correct
Incorrect
False. There are distinct regions with different interests and concerns.
POINTS:
1
QUESTION TYPE:
True / False
HAS VARIABLES:
False
DATE CREATED:
11/7/2014 1:33 PM
DATE MODIFIED:
3/30/2018 2:20 PM
14. Getting information from your audience by talking to focus groups is part of the direct method.
a.
True
b.
False
ANSWER:
True
POINTS:
1
QUESTION TYPE:
True / False
HAS VARIABLES:
False
DATE CREATED:
11/7/2014 1:34 PM
DATE MODIFIED:
11/7/2014 1:34 PM
15. Creating a questionnaire to determine beliefs and attitudes toward a topic is a good way to assess the audience's psychological
approach to a topic.
a.
True
b.
False
ANSWER:
True
POINTS:
1
QUESTION TYPE:
True / False
HAS VARIABLES:
False
DATE CREATED:
11/7/2014 1:37 PM
DATE MODIFIED:
11/7/2014 1:37 PM
16. Because beliefs are based only on study or investigation of a subject, misconceptions are uncommon.
a.
True
b.
False
ANSWER:
False
Name:
Class:
Date:
Chapter 06: Audience Analysis.
Copyright Cengage Learning. Powered by Cognero.
Page 5
FEEDBACK:
Correct
Incorrect
False. Some beliefs are based on a study or investigation of a subject while others are
developed without much factual knowledge or information; thus, misconceptions are
common.
POINTS:
1
QUESTION TYPE:
True / False
HAS VARIABLES:
False
DATE CREATED:
11/7/2014 1:40 PM
DATE MODIFIED:
11/7/2018 3:01 PM
17. Attitudes are our tendencies to like or dislike something.
a.
True
b.
False
ANSWER:
True
POINTS:
1
QUESTION TYPE:
True / False
HAS VARIABLES:
False
DATE CREATED:
11/7/2014 1:41 PM
DATE MODIFIED:
11/7/2014 1:41 PM
18. Scaled questions are better than ranking questions when measuring values.
a.
True
b.
False
ANSWER:
False
FEEDBACK:
Correct
Incorrect
False. Ranked questions are best for determining the audience's values.
POINTS:
1
QUESTION TYPE:
True / False
HAS VARIABLES:
False
DATE CREATED:
11/7/2014 1:42 PM
DATE MODIFIED:
3/30/2018 2:21 PM
19. The time of day you give your speech really has no bearing on how you give your speech.
a.
True
b.
False
ANSWER:
False
FEEDBACK:
Correct
Incorrect
False. Time of day, cultural time norms, and timeliness of the topic should be considered
in assessing the situation.
POINTS:
1
QUESTION TYPE:
True / False
HAS VARIABLES:
False
DATE CREATED:
11/7/2014 1:43 PM
Name:
Class:
Date:
Chapter 06: Audience Analysis.
Copyright Cengage Learning. Powered by Cognero.
Page 6
DATE MODIFIED:
3/27/2018 6:05 PM
20. If you speak in a country such as Brazil, you’ll be expected to stick to precise time limits--with a plus or minus “grace period” of
two minutes at the most.
a.
True
b.
False
ANSWER:
False
FEEDBACK:
Correct
Incorrect
False. Some other countries (such as Brazil) are less concerned with precise timing.
POINTS:
1
QUESTION TYPE:
True / False
HAS VARIABLES:
False
DATE CREATED:
11/7/2014 1:59 PM
DATE MODIFIED:
3/30/2018 2:22 PM
21. The room you speak in and the weather outside are two aspects of the environment you should consider in your speech
preparation.
a.
True
b.
False
ANSWER:
True
POINTS:
1
QUESTION TYPE:
True / False
HAS VARIABLES:
False
DATE CREATED:
11/7/2014 1:59 PM
DATE MODIFIED:
11/7/2014 2:00 PM
22. If the Saturday Night Live comic Andy Samberg were to visit your campus, he’d have extrinsic credibility to talk about life as a
comedian.
a.
True
b.
False
ANSWER:
True
POINTS:
1
QUESTION TYPE:
True / False
HAS VARIABLES:
False
DATE CREATED:
11/7/2014 2:00 PM
DATE MODIFIED:
11/7/2014 2:00 PM
23. Once your speech is over, you can sit down relieved in knowing that your credibility is firmly established and cannot be changed.
a.
True
b.
False
ANSWER:
False
FEEDBACK:
Correct
Incorrect
False. Terminal credibility comes after the speech, and additional factors may make
people lose confidence in a speaker.
Name:
Class:
Date:
Chapter 06: Audience Analysis.
Copyright Cengage Learning. Powered by Cognero.
Page 7
POINTS:
1
QUESTION TYPE:
True / False
HAS VARIABLES:
False
DATE CREATED:
11/7/2014 2:01 PM
DATE MODIFIED:
11/7/2014 2:01 PM
24. Considering the audience at every stage of speechmaking and discovering ways that you can most effectively communicate with
this particular group is called ________
a.
audience analysis.
b.
audience motivations.
c.
evaluating salience.
d.
demographic analysis.
e.
salient analysis.
ANSWER:
a
POINTS:
1
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
DATE CREATED:
11/7/2014 2:02 PM
DATE MODIFIED:
11/7/2014 2:03 PM
25. A young woman approaches people walking through the mall and attempts to sell a new nail product. Some people stop and listen
to what she has to say. This is an example of a ________ audience.
a.
random
b.
passive
c.
selected
d.
concerted
e.
hostile
ANSWER:
a
POINTS:
1
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
DATE CREATED:
11/7/2014 2:03 PM
DATE MODIFIED:
11/7/2014 2:04 PM
26. An environmental activist who is addressing a group of loggers and developers is most likely facing a(n) ________ audience.
a.
passive
b.
concerted
c.
hostile
d.
absent
e.
random
ANSWER:
c
POINTS:
1
QUESTION TYPE:
Multiple Choice
Name:
Class:
Date:
Chapter 06: Audience Analysis.
Copyright Cengage Learning. Powered by Cognero.
Page 8
HAS VARIABLES:
False
DATE CREATED:
11/7/2014 2:09 PM
DATE MODIFIED:
11/7/2014 2:09 PM
27. Students who are interested in obtaining advanced degrees in Communication Studies attend a meeting with graduate school
representatives. They are a(n) _______ audience.
a.
random audience
b.
passive audience
c.
motivated
d.
hostile audience
e.
unmotivated audience
ANSWER:
c
POINTS:
1
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
DATE CREATED:
11/7/2014 2:10 PM
DATE MODIFIED:
11/7/2014 2:10 PM
28. Thinking of your audience according to the cultural populations they represent is ________
a.
sexist and racist.
b.
perceiving their motivations.
c.
demographic analysis.
d.
ethnic salience.
e.
psychological profiling.
ANSWER:
c
POINTS:
1
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
DATE CREATED:
11/7/2014 2:11 PM
DATE MODIFIED:
3/29/2018 8:02 PM
29. Janelle is aware of her Native American heritage when she goes to hear a speech about Zuni jewelry makers; her ethnicity is more
________ in this situation than when she attends her calculus lecture.
a.
androgynous
b.
salient
c.
complex
d.
ambiguous
e.
demographic
ANSWER:
b
POINTS:
1
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
DATE CREATED:
11/7/2014 2:12 PM
Name:
Class:
Date:
Chapter 06: Audience Analysis.
Copyright Cengage Learning. Powered by Cognero.
Page 9
DATE MODIFIED:
3/27/2018 5:27 PM
30. Demographic characteristics include all of these options EXCEPT ________.
a.
ethnicity
b.
gender
c.
religion
d.
age
e.
All of the choices are demographic characteristics.
ANSWER:
e
POINTS:
1
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
DATE CREATED:
11/7/2014 2:15 PM
DATE MODIFIED:
4/20/2018 3:03 PM
31. A mental acceptance that something is true or false, correct or incorrect, valid or invalid is ________
a.
a belief.
b.
a value.
c.
a motivation.
d.
an attitude.
e.
a hypothesis.
ANSWER:
a
POINTS:
1
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
DATE CREATED:
11/7/2014 2:16 PM
DATE MODIFIED:
11/7/2014 2:16 PM
32. Austin has a negative opinion about politicians and a positive view of Disneyland; these are just two of his ________
a.
beliefs.
b.
values.
c.
attitudes.
d.
actions.
e.
salient ideas.
ANSWER:
c
POINTS:
1
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
DATE CREATED:
11/7/2014 2:20 PM
DATE MODIFIED:
11/7/2014 2:21 PM
33. Which is NOT a way to adapt sensitively to time factors?
a.
Consider the time of day.
Name:
Class:
Date:
Chapter 06: Audience Analysis.
Copyright Cengage Learning. Powered by Cognero.
Page 10
b.
Consider your audience’s cultural expectations about time.
c.
Be more animated when your listeners are tired.
d.
Start on time wherever you are.
e.
These are all ways to be sensitive.
ANSWER:
d
POINTS:
1
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
DATE CREATED:
11/7/2014 2:21 PM
DATE MODIFIED:
11/7/2014 2:22 PM
34. Which is NOT an environmental factor relating to public speaking?
a.
the color of the walls in the room
b.
the presence or absence of windows
c.
the clothing you select on your speech day
d.
sunshine outside the classroom
e.
not enough chairs for everyone to have a seat
ANSWER:
c
POINTS:
1
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
DATE CREATED:
11/7/2014 2:22 PM
DATE MODIFIED:
11/7/2014 2:23 PM
35. Newscaster Brian Williams brings speaker credibility with him because of who he is and the job he has. This is ________
a.
prior credibility.
b.
demonstrated credibility.
c.
intrinsic credibility.
d.
terminal credibility.
e.
random credibility.
ANSWER:
a
POINTS:
1
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
DATE CREATED:
11/7/2014 2:40 PM
DATE MODIFIED:
11/7/2014 2:41 PM
36. Although Yumiko's classmates did not know anything about her expertise beforehand, her speech was so thoroughly researched
that everyone agreed she really knew what she was talking about. In this situation, Yumiko established ________ credibility.
a.
prior
b.
extrinsic
c.
intrinsic
d.
terminal
Name:
Class:
Date:
Chapter 06: Audience Analysis.
e.
salient
ANSWER:
c
POINTS:
1
QUESTION TYPE:
Multiple Choice
HAS VARIABLES:
False
DATE CREATED:
11/7/2014 2:41 PM
DATE MODIFIED:
11/7/2014 2:42 PM
37. Distinguish between ethnicity and race.
ANSWER:
Ethnicity is the group's common heritage and cultural traditions, usually having national and
religious origins; members may or may not have the same racial background; there are Jews of
African origin, for example. Race categories are generally based on physical factors and may or
may not be shared among ethnic groups. For example, many Asians might be classified in the same
group racially but be Muslims from Indonesia. Generally, ethnic categories are more useful than
racial categories.
POINTS:
1
QUESTION TYPE:
Objective Short Answer
HAS VARIABLES:
False
STUDENT ENTRY MODE:
Basic
DATE CREATED:
11/7/2014 2:44 PM
DATE MODIFIED:
11/7/2014 2:44 PM
38. How is gender different than sex? Give examples of both.
ANSWER:
Gender is different from biological sex. Gender traits are those traits a culture labels as feminine or
masculine; androgynous traits have characteristics of both.
POINTS:
1
QUESTION TYPE:
Objective Short Answer
HAS VARIABLES:
False
STUDENT ENTRY MODE:
Basic
DATE CREATED:
11/7/2014 2:44 PM
DATE MODIFIED:
3/27/2018 5:38 PM
39. Identify four generational cohorts in the United States and explain how they differ from one another.
ANSWER:
The four generational cohorts can include any of the following: 1) mature Americans, 2) baby
boomers, 3) Generation Xers, 4) Generation Yers or millennials, and 5) iGeneration or Digital
Generation. Different generations' or eras' unique history, culture, and technology offer different
perspectives and goals. Traditional college students are likely from the iGeneration or millennials
cohort while professors are more likely to be members from the baby boomers or Generation Xers
generation.
POINTS:
1
QUESTION TYPE:
Objective Short Answer
HAS VARIABLES:
False
STUDENT ENTRY MODE:
Basic
DATE CREATED:
11/7/2014 2:45 PM
DATE MODIFIED:
12/12/2017 12:12 PM
Name:
Class:
Date:
Chapter 06: Audience Analysis.
Copyright Cengage Learning. Powered by Cognero.
Page 12
40. Explain how time and the environment affect a speaking situation; provide examples to support your answer.
ANSWER:
When considering time, answers include how time of day, cultural time systems, and the timeliness
of the topic might influence audience members. When considering environment, answers include
how room design and equipment, as well as temperature, weather, or noise can affect the audience’s
comfort and attention. Examples will vary.
POINTS:
1
QUESTION TYPE:
Objective Short Answer
HAS VARIABLES:
False
STUDENT ENTRY MODE:
Basic
DATE CREATED:
11/7/2014 2:45 PM
DATE MODIFIED:
12/12/2017 11:01 AM
41. Describe four different types of audiences you might address. When might you address each one? What are your major challenges
with each type? What strategies should you use to best meet these challenges?
ANSWER:
POINTS:
1
QUESTION TYPE:
Essay
HAS VARIABLES:
False
STUDENT ENTRY MODE:
Basic
DATE CREATED:
11/7/2014 2:48 PM
DATE MODIFIED:
11/7/2014 2:48 PM
42. A health educator is going to address a group of senior citizens in an assisted living complex on the topic of safer sex. What would
you advise her to consider about her audience as she narrows her topic and selects her evidence?
ANSWER:
POINTS:
1
QUESTION TYPE:
Essay
HAS VARIABLES:
False
STUDENT ENTRY MODE:
Basic
DATE CREATED:
11/7/2014 2:48 PM
DATE MODIFIED:
11/7/2014 2:48 PM
43. Evaluate your classroom audience according to the categories identified in the textbook under "Analyze Audience
Demographics".
ANSWER:
POINTS:
1
QUESTION TYPE:
Essay
HAS VARIABLES:
False
STUDENT ENTRY MODE:
Basic
DATE CREATED:
11/7/2014 2:48 PM
DATE MODIFIED:
3/27/2018 6:37 PM
44. Make a questionnaire that will help you get a profile of your audience's psychological approach to the topic of "Internet
shopping." First, explain the factors you must measure in order to profile your audience and then create a questionnaire that will help
you assess each factor.
Name:
Class:
Date:
Chapter 06: Audience Analysis.
Copyright Cengage Learning. Powered by Cognero.
Page 13
ANSWER:
POINTS:
1
QUESTION TYPE:
Essay
HAS VARIABLES:
False
STUDENT ENTRY MODE:
Basic
DATE CREATED:
11/7/2014 2:49 PM
DATE MODIFIED:
11/7/2014 2:49 PM
45. Choose a public figure and use that person as a case study to explain credibility. (Examples: George W. Bush or Hillary Clinton;
Jay Leno or Oprah, Eminem or the governor of your state.) Create an imaginary scenario (perhaps you invite him or her to campus) in
which that person might speak; then explain what that person must do to be credible before, during, and after the speech.
ANSWER:
POINTS:
1
QUESTION TYPE:
Essay
HAS VARIABLES:
False
STUDENT ENTRY MODE:
Basic
DATE CREATED:
11/7/2014 2:49 PM
DATE MODIFIED:
11/7/2014 2:49 PM
