Chapter 16: Foundations of Persuasion
Copyright Cengage Learning. Powered by Cognero.
24. The artistic proof known as ethos is primarily concerned with ________
appealing to the emotions of the audience.
conveying hard facts as proof.
avoiding logical fallacies.
developing good character.
establishing speaker credibility.
25. How can a speaker develop ethos with an audience?
by dressing appropriately
by demonstrating good sense
All of these are good ways to develop ethos.
26. Establishing ethos by demonstrating good sense involves showing ________
warmth, deductive reasoning, and intelligence.
intelligence, sound reasoning, and composure.
composure, passion, and emotional connection.
emotional connection, appeal to positive emotions, and common ground.
common ground, motivation, and rational proof.