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Chapter 12: Choosing Effective Language.
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1. Your language choices reveal aspects about you such as your income and educational levels, gender, and ethnicity.
2. Words serve as “markers of cultural attention” or of shared experiences we consider significant enough to name.
3. Languages remain fairly stable and unchanging over long periods of time.
4. We should avoid ambiguous words in formal speeches.
False. That would be almost impossible. As you plan language for your speech, choose
the correct word for the correct context to denote your intended meaning.
Chapter 12: Choosing Effective Language.
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5. The connotative meaning of a word is what the word names or identifies.
False. The denotative meaning of a word is what the word names or identifies.
6. Euphemisms are words, often with negative connotations, that speakers such as politicians use to demean other persons or groups.
False. These are epithets.
7. It is okay to use technical jargon in your speeches if you define and clarify it for the audience.
8. The oral style uses more complex words and is more formal than the written style.
False. Oral style is less formal and uses simpler words than written style.
Chapter 12: Choosing Effective Language.
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9. Cultures around the world value brevity and conciseness in public speaking; it is one of few cultural universals.
False. While brevity and conciseness are valued in the United States, other cultures value
flowery language.
10. Using concrete language helps you create a more vivid image for the audience.
11. Using alliterated main points is an effective way to help listeners remember the major ideas of a speech.
12. An example of alliteration is “A good rule for making visual aids is: simplify, simplify, simplify.”
Chapter 12: Choosing Effective Language.
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False. This is an example of repetition.
13. Beginning a statement with a disclaimer will help your audience believe you are credible and competent on your topic.
Audiences use disclaimers to form doubts about your credibility or competence on a topic.
14. “Winter hit us hard” is an example of personification.
15. “The bouncer at the bar was a gorilla” is an example of a simile.
16. Archetypal symbols are those cultural memories that are named and understood by specific cultural groups.
Chapter 12: Choosing Effective Language.
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False. Archetypal symbols are understood by all humankind.
17. In the United States, powerful language is straightforward, direct, and to the point.
18. Using tag questions is a good way to give the impression that you have confidence in what you are saying.
False. Tag questions are considered a form of powerless language that can give the
impression you lack confidence.
19. “Mrs. Derek Johnson” sounds ‘natural’ but “Mr. Karen Johnson” sounds funny because, in English, the terms for married men and
married women are nonparallel.
Chapter 12: Choosing Effective Language.
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20. Saying that someone is “just a secretary” is an example of dismissive language.
21. My friend speaks English, French, Russian, and Spanish; she is bilingual.
False; she’s multilingual.
22. In a multilingual situation, the burden is on the speaker to make herself understood; the listener does not share the burden of
understanding.
False. Both the speaker and the listener can take steps to make sure the main ideas are
understood.
23. The principles for language usage are found in the canon of ________
Chapter 12: Choosing Effective Language.
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24. Snake as a long, limbless reptile is a _________ meaning; snake as a deceitful person is a _________ meaning.
25. The word “present” is _________ because it has many meanings.
26. Putting yourself in the speaker’s shoes and trying to imagine what it would be like to give a speech in a foreign language to native
speakers in that language is called _________
Chapter 12: Choosing Effective Language.
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27. The word thick is a(n) ________ for overweight.
28. When Carlos, an engineer, attended a meeting of physicians, he could barely understand them because of their specialized
vocabulary, also known as ________
29. Although Carmen uses Standard English when speaking in public contexts, she uses her dialect when speaking around family and
friends. This is called ________.
ESL (English as a Second Language).
Chapter 12: Choosing Effective Language.
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30. Nonessential, “filler” words such as like or just are known as ________
31. Use of verbiage violates which guideline for language usage?
32. Which word below is the most concrete?
Chapter 12: Choosing Effective Language.
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33. Which option below is a feature of powerless language?
34. What is one advantage to using inclusive language?
You can increase your credibility.
You will be considered more likeable by the audience.
You will be considered more persuasive by the audience.
You will be speaking ethically.
All of these are correct.
35. Saying “my husband is a male nurse” violates which principle?
Avoid language that privileges one group over another.
Avoid undue emphasis on differences.
Avoid dismissive language.
Avoid non-parallel language.
Avoid creating invisibility.
36. Margaret used ________ to make the main points in her speech about opera more memorable. Here’s her preview: Attending an
opera is educational, emotional, entertaining, and easy to do.
Chapter 12: Choosing Effective Language.
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37. “Ask not what your country can do for you; ask what you can do for your country” (JFK) is a type of reverse repetition known as
________.
38. “The mountain stood guard, brooding over the city below” is an example of ________
39. Hannah speaks Hebrew, English, and Russian; Andrew speaks African American English and Standard English; she is ________
and he is ________.
multidialectical; bidialectical
Chapter 12: Choosing Effective Language.
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multilingual; bidialectical
multidialectal; bilingual
40. Which is NOT a tip for speaking to a linguistically diverse audience?
Build in redundancy and repetition.
Focus on ideas rather than details.
41. Identify and explain four types of non-inclusive language.
Students choose from the following: language that privileges one group over another; stereotyping;
language that creates invisibility; language that demeans; dismissive language; language that unduly
emphasizes differences.
42. Briefly describe and provide examples of the three common forms of powerless language explained in the text.
Answers should include hedges, tag questions, and disclaimers. Examples will vary.
43. What is meant by linguistic diversity? Provide three examples of this communication principle to accompany your definition.
Chapter 12: Choosing Effective Language.
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It means audiences may speak more than one language or dialect. Examples will vary.
44. Discuss how you can use language in a diverse culture to make your message clear. Use specific examples from your personal life,
family, group, high school, etc., to illustrate how your language is a verbal code that serves to mark your cultural experiences.
45. Because language choices arguably have power to influence others, create guidelines for ethical language use.
46. List, define, and provide examples of ways you can make your language choices more colorful and interesting.
47. Describe some areas of linguistic difference that occur in classrooms or in society. Then give tips on how you can be a better
listener to a speaker who comes from a different speech background.
Chapter 12: Choosing Effective Language.
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