48) JumpIn Products is a market leader in playground equipment, which is typically large, bulky,
and very heavy. In order to compete, JumpIn Products sells its entire line at very low prices.
Although its products can be produced anywhere, it is considering exporting as a way to grow in
overseas markets. The viability of JumpIn Products’ exporting strategy could be constrained by
transportation costs, particularly of products that can be produced in almost any location and have
a
A) high local content requirement.
B) low total landed cost.
C) low value-to-weight ratio.
D) low licensing tariff.
E) high marginal cost.
49) The ________ is one reason a company might prefer FDI over exporting.
A) presence or threat of trade barriers
B) costs of acquiring a foreign enterprise
C) costs of establishing production facilities in a foreign country
D) risk of giving away valuable technological know-how to a potential foreign competitor
E) possibility of diminishing returns