90) Which of these companies is demonstrating a first-mover advantage?
A) Tide-All Inc. has more than 50 percent market share in the telecom industry, because no other
company has invested in this industry before Tide-All Inc.
B) The first 50 people who respond to the tweet sent out by Hal’s Hamburgers receive a $5 coupon
they can use on their next order.
C) The level of satisfaction Simon experienced when dining at the Tasty Cafe was highest the first
time but reduced each time he dined there.
D) Innovative Creations Inc. was the first to exit the declining pager phone manufacturing industry
and as a result, it avoided losing a lot of money.
E) Jenna has been asked to review the mascara she bought from AllWell Beauty. Her feedback will
help the company improve the product.
91) When Galaxy Ventures, a real estate company, entered the low-cost housing business, the
market was already saturated with other players. Thus, the company was forced to exit the market
due to lack of customer loyalty and substantial dividends. Galaxy Ventures was facing
A) first-mover disadvantages.
B) late-mover disadvantages.
C) last-in first-out disadvantages.
D) comparative disadvantages.
E) absolute disadvantages.